TV Advertising Lures e-Commerce Companies Irrespective Of Their Size And Age

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Online shopping portals appear to have been lately smitten by advertising. Though such businesses have to mandatorily advertise, their preferred medium seems to be television.e-Commerce companies have been enthusiastically booking ad slots and needless to say, paying handsomely to advertise via television channels or in between broadcasts. Interestingly, despite popular assumption, it is not just...
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Airtel Digital TV Teams Up With Twitter, Integrates Live Tweets

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Airtel Digital TV has teamed up with Twitter to bring users tweets live on their TV screens.  Starting today, users can actually tweet while watching TV and can view tweets related to their TV shows as well. The DTH service arm of telecom operator Bharti Airtel, has partnered with Brizz TV, a digital media startup that brings web content onto the television screen without internet connectivity for...
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Google Planning To Bring YouTube To TV Screens In India Via DTH Providers

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People in India will soon be able to access YouTube on their television sets thanks to Google. With an aim to boost YouTube usage in India, Google is in talks with a few DTH providers to bring the service to TV screens, as per a recent report by the Economic Times. “When we talk to direct-to-home providers or television makers or device makers, it’s so that you can watch YouTube on every...
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Recharge Portal MobiKwik Expands Into Movie and Bus Ticketing

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Indian e-wallet company MobiKwik, facilitating online recharge & top-ups for Mobiles, Direct To Home (DTH), Data Cards & Bill Payment facilities, will take a proactive step to include Movie & Bus ticketing as well.The company may be enthusiastic about the inclusions however, the management is even more upbeat since they could soon close a substantial Series A round of funding worth...
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MobiKwik Expands Mobile wallets Platform; Hopes To Offer One-Window Solution To Mobile Wallets

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Indian e-wallet company MobiKwik has released a mobile-optimized version of its online recharge & bill-payment service. Extending its services to cover any transaction that requires payment via the virtual channel, MobiKwik’s website will turn into a payment portal whenever needed.There are already multiple similar solutions currently available in the market. Then what does MobiKwik have that...
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Paytm Gives Its iOS Application A Design Makeover; Others In the Pipeline

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Paytm, the company engaged in offering online recharge options for utilities, has given its iOS application a design overhaul. Paytm offers easy recharge of Mobiles, DTH & Wireless Data cards. It currently has applications that work on Android, Blackberry & even on budget friendly Java Based Nokia phones.While updating the iOS applications, many new & customer-centric improvements have...
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Airtel DTH & Aakash TV Tutoring To Assist Medical Aspirants With iExams

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Bharti Aritel’s Direct To Home (DTH) service Airtel Digital TV has partnered with Aakash Educational Services Ltd. to offer educational content via its iExam platform.Earlier this year Airtel had introduced an innovative test preparation platform called iExam through its DTH service. The service is meant for preparing students for various school & competitive exams. Its tie-up with Aakash TV...
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India’s Cable TV Industry Will 100 Million Subscribers In 5 Years, Reports Media Partners Asia

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The Indian cable TV industry will witness phenomenal growth in subscribers reveals a report from Media Partners Asia.Owing to the digitization of cable & tremendous growth experienced by the 6 major Direct To Home (DTH) Players, the number of users subscribing will grow 10 fold in next five years. Is this actual growth? Well, it’s not so easy to answer this owing to the current scenario. Quite...
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Airtel Launches iExam, A Test Preparation Tool

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Bharti Airtel’s Direct-To-Home (DTH) Service company Airtel Digital TV has come up with interactive test preparation service. Christened iExam, it will be first of its kind to offer coaching & practice tests to students preparing for competitive exams.The education filed has multiple facets. They include basic literacy to advanced streams. While many are offering content for mass education,...
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Ditto TV To Rival DTH; Who Gains More?

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Zee New Media, today launched TV distribution platform, Ditto TV. Additionally, the content will be available to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.Currently airing 21 channels, Ditto TV has already inked deals for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE to offer 50 channels shortly. How...
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