You are browsing the archives of dth.

Reliance Communication or RCom as it is popularly known in media circles is planning on a major advertising campaign for its GSM services. The campaign has already gone live on media with television ads promoting the product. It has also hired Hrithik Roshan as its brand ambassodor for the Mobile and DTH service in a high profile deal which itself is going into crores.The ad campaigns planned itself is to the tune of Rs.150 crores.

Telecom regulatory authority of India ( TRAI ) is looking into the recommendations to regulate tariffs for  interactive, active and value added services on Direct to home (DTH ) services . Trai is in discussion with the DTH operators , broadcasters , cable operators and consumers to decide whether these services should be considered as [...]

Dish TV has announced that it expects to add about three million subscribers this year, taking the total number to eight million. To intrigue and invite new subscribers it plans to launch new value-added services and channels soon.

Bigflix.com the DVD rental portal from the Reliance ADAG stable is looking at spreading its wings beyond the online/retail model right to your bedroom and living room tv sets. According to this report Bigflix like netflix in the US (which tied up with LG) is looking at options of rolling out Movie downloads service right [...]

The WATBlog Panel was initiated by a keynote by Bruno Goveas, Head Marketing & Product Management (India), Akamai the sponsors of the WATBlog Panel. He initiated the panel outlining in his keynote that Media explosion over Internet was the future of the next decade.
The panel started immediately with panelists Ashish Gupta - Helion Ventures, Sateesh [...]

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to [...]

Tie ups are the flavour of the season here are two updates on interesting tie ups in the digital space:
Reliance Money & Apna Loan in Content Tie up
As per this tie up content on the Easy Loan, EMI Calculators and FAQ sections on the Reliance Money website will be provided and powered exclusively by Apnaloan.com. [...]

A report by the television rating agency TAM says that the viewers of digital TV spend more time watching Television than those having analogue TV. Digital TV includes DTH and the Conditional Access System (CAS).
TAM data shows that digital TV watchers also watch more number of channels compared to the analogue TV audience. 186 minutes, [...]

The long awaited Direct-to-Home service from Reliance ADAG will be launched on Tuesday, reports Afaqs. Reliance will be starting with a basic offering of about 200 channels. The price will be an aggressive Rs.200-250.
Reliance will be using the MPEG-4 technology for compression in their DTH platform. MPEG-4 is an advanced technology that allows upto 30% [...]

Tata Sky plans to stay on top of the competition by riding the same tie-ups train. Apparently, Tata Sky has now planned to tie up with Sony Pictures and Fox News Corp for content in order to enhance its pay-per-view portfolio. The tie-up entitles Tata Sky to receive content such as movies and telecast of special events through their channels.

You are reading it first here: Well that was quick! I just got informed by Bharatmatrimony that they too have tied up with Tata Sky and unlike Shaadi.com - Dishtv alliance have already launched the service on the Tata Sky yesterday itself. So as I write this blog the press conference is being held at chennai.

Its almost ironical that we mentioned in our post covering the shaadi and dishtv (which was done just an hour ago!) tie up that the reaction would come in the form of bharatmatrimony or jeevansaathi tying up with Tata Sky. Talk about hitting the nail on the head!

Well taking the web everywhere seems to be the funda being followed by the big web players. So if earlier it was about opening offline centres now Shaadi.com has set its eyes on the set top box users by tying up with DTH player DishTv to provide Shaadi Active a service that will allow DishTv viewers to browse through matrimonial profiles on their TV Screens!

Following a non-compliance issue with the foreign direct investment (FDI) norms, the Government may suspend Bharti Telemedia’s DTH license, reports Business Standard. Bharti has been testing its DTH facility in Gurgaon for some time. It used MPEG-4 technology for compression which was technically superior to the existing rivals’ MPEG-2 technology

Bharti has been testing 3G services in India for a while now. Now, Bharti is testing the DTH services in Gurgaon, reports Business Standard. Bharti Telemedia is the brand under which the company will be providing the service