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With click throughs on AdSense possibly dropping, Google is looking to finally acquire DoubleClick for $3.1 Billion as European regulators will most probably dismiss Anti - trust claims filed by Microsoft which has claimed that the deal would hurt competition in the online advertising market. 
 
Microsoft bought DoubleClick rival AQuantive Inc. for $6 billion last year. [...]

 
Exactly ten years back, I watched a story of three people. Rahul, Anjali and Tina. Today, I write about three companies. Three companies that are known to shape the course of Web. The three people were connected by love. The three companies are connected by competition. Until now, the companies were operating independently. But suddenly, [...]

Well how much money does Google have? Definitely a lot. There latest acquisition is that of DoubleClick for $3.1 Billion! That is almost double the amount they shelled out for YouTube.
Microsoft was reportedly in a bidding war with Google for DoubleClick. Google will get access to DoubleClick’s extensive network and the advertising software [...]