The Double Click Exchange is Live: Google Takes on Yahoo’s Domain

..And today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that...
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Exclusive: Google Working On Ad Platform Exclusively For Orkut

Exclusive: Well we have confirmed news from multiple sources that Google is working on a Ad platform exclusively for Orkut.com and has already started testing the same with a few beta advertisers. Here...
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Is Google Getting Aggressive?

    After Microsoft called an off for Yahoo deal, Google is acting fast to strengthen its bonding with Yahoo. Earlier we had blogged on Will Yahoo Announce Google Ad Deal? And it seems that...
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Google To Sell SEM Company Performics – Looking at Opportunities Beyond Search..

Google which recently acquired Double Click (A deal which had its share of problems getting through.) has now announced that it plans to sell of the Search Engine Marketing firm Perfomics which was bought...
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