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Exclusive: Well we have confirmed news from multiple sources that Google is working on a Ad platform exclusively for Orkut.com and has already started testing the same with a few beta advertisers.

Here is what we know of this new ad platform:
1) Its separate from Adwords infact it uses Double Click technology which was acquired by [...]

 
After Microsoft called an off for Yahoo deal, Google is acting fast to strengthen its bonding with Yahoo. Earlier we had blogged on Will Yahoo Announce Google Ad Deal? And it seems that very soon the deal will get closed.
 
 
Google Co-Founder Sergey Brin said “We have been talking to Yahoo and we are very excited [...]

Google which recently acquired Double Click (A deal which had its share of problems getting through.) has now announced that it plans to sell of the Search Engine Marketing firm Perfomics which was bought as a part of the deal. Now this may surprise some as most of the search engine marketing business is generated [...]