Zapak Targets The Younger Gamer Market Through Distributing Crayola’s Products

Reliance ADAG’s Zapak.com has won sole distribution rights to American stationery giant Crayola’s products in India. It’s one of the oldest tricks in the book for a foreign company to form a...
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Books in Your Pocket – Penguin Ties up With MobiFusion

I once heard someone from one of the big research businesses saying “media content providers are more interested about fame – I doubt they are keen on distribution”. Well things are changing (or...
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