Neal Mohan, the Vice President for Display ad products at Google predicted that there will be a huge surge in the display advertising market in the near future. Mohan is speculating that spending time in different sources of advertisements like digital video, graphical online adverts will increase ten times in the next few years. Tim Bradshaw of Financial Times reported that Google wants to cash in...

Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook ad impressions were studied by TBG Digital, a Facebook Ads API service provider. What they found out is pretty interesting — Sponsored Stories has the highest click through rate (CTR). It...

In India, the number of internet users is growing in an inexorably high rate and currently stands at over a 100 million. Google, the search engine giant can’t afford to miss the chance to cash in on that. In an interview with CNBC-TV18, Shailesh Rao the managing director of the media business of Google for the Asia Pacific region and Rajan Anandan, managing director of Google in India, discussed...

Even a few years back, advertising agencies, business houses and marketers in India weren’t that familiar with all the technicalities upon which Google Adwords was based. But, the scenario is changing very quickly. Even small and medium companies nowadays are putting various marketing strategies in effect to attract consumers and while doing so, they are subscribing to Google’s Adwords platform....

On the Agency Ad Solution Blog, Google laid out three laws of display advertising physics. Giving attention to these laws is a must for every internet marketer. Regarding the utilities of these laws, Google said that just as three laws of physics are quintessential for understanding the universe, in the same way the display ad laws are necessary for framing out a better marketing strategy. A blogpost...

The story of display advertising is close to my heart. I think I have shared some bits on this before here at WAT, but a decade back all I really wanted to do was make a banner, put it up on my own website and get people to click it. For me a site wasn’t complete till it didn’t have a banner. So it is with pity that I see the state of a banner ad on the web today, totally ignored and completely...

..And today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space. The Google blog set the proverbial cat amongst the pigeons with...

Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending power. The ads will be...

Komli the online ad network which has been in the news for various reasons ranging from their mixers to other announcement has come up with a unique offering Search RePlay, a solution that leverages the benefits of search and display advertising to create more value for advertisers.  Akshay Garg, Komli’s Business Head throws more light on the concept “Until now, when a user clicks...