TV Advertising Lures e-Commerce Companies Irrespective Of Their Size And Age

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Online shopping portals appear to have been lately smitten by advertising. Though such businesses have to mandatorily advertise, their preferred medium seems to be television.e-Commerce companies have been enthusiastically booking ad slots and needless to say, paying handsomely to advertise via television channels or in between broadcasts. Interestingly, despite popular assumption, it is not just...
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Yahoo Buys Ad Tech Start-up AdMovate For An Undisclosed Sum

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Soon after announcing its plans to focus on mobile advertising, Yahoo has acquired mobile advertising start-up Admovate. The financial details of the deal which will help Yahoo  to grow its mobile advertising sales, were not disclosed. “Admovate’s personalization technology accelerates our capabilities in mobile advertising, and we gain an exceptionally talented technical team,”, Yahoo...
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Google Forecasts Growth In Online Display Advertising

Neal Mohan, the Vice President for Display ad products at Google predicted that there will be a huge surge in the display advertising market in the near future. Mohan is speculating that spending time in different sources of advertisements like digital video, graphical online adverts will increase ten times in the next few years. Tim Bradshaw of Financial Times reported that Google wants to cash in...
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Invest In Sponsored Stories To Receive Higher CTR For Your Facebook Ad Campaign

Sponsored stories, the latest display ad format by Facebook, appears to be the dark horse. The race is yet to be over and Sponsored Stories seems to surpass its counterparts. For 10 days, 2 Billion Facebook ad impressions were studied by TBG Digital, a Facebook Ads API service provider. What they found out is pretty interesting — Sponsored Stories has the highest click through rate (CTR). It...
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Google Ramps Up Monetisation Strategy For Indian Market

In India, the number of internet users is growing in an inexorably high rate and currently stands at over a 100 million. Google, the search engine giant can’t afford to miss the chance to cash in on that. In an interview with CNBC-TV18, Shailesh Rao the managing director of the media business of Google for the Asia Pacific region and Rajan Anandan, managing director of Google in India, discussed...
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Google Launches Marketing Campaign For Display Advertising In India

Even a few years back, advertising agencies, business houses and marketers in India weren’t that familiar with all the technicalities upon which Google Adwords was based. But, the scenario is changing very quickly. Even small and medium companies nowadays are putting various marketing strategies in effect to attract consumers and while doing so, they are subscribing to Google’s Adwords platform....
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Google Lays Out The Three Laws Of Display Advertising Physics

On the Agency Ad Solution Blog, Google laid out three laws of display advertising physics. Giving attention to these laws is a must for every internet marketer. Regarding the utilities of these laws, Google said that just as three laws of physics are quintessential for understanding the universe, in the same way the display ad laws are necessary for framing out a better marketing strategy.A blogpost...
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A Look Into the Future of Display Advertising

The story of display advertising is close to my heart. I think I have shared some bits on this before here at WAT, but a decade back all I really wanted to do was make a banner, put it up on my own website and get people to click it. For me a site wasn’t complete till it didn’t have a banner. So it is with pity that I see the state of a banner ad on the web today, totally ignored and completely...
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The Double Click Exchange is Live: Google Takes on Yahoo’s Domain

..And today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space. The Google blog set the proverbial cat amongst the pigeons with...
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Tyroo Expands Ad Network – Launches Premium Gaming Channel

Tyroo Media has launched a unique Premium Gaming to be a part of its inventory bouquet. So it’s basically a syndicated gaming platform that advertisers can exploit. The inventory includes big names of gaming fraternity like Miniclip.com, UltimateArcade.com, Cheatcodes.com etc, and targets an age-group of 13-25 years having high speed broadband connections and good spending power. The ads will be...
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