Times of India reports that the buying pattern of Indian consumers has changed with time, more so for the good of companies who run their business over the web. Alibaba, recently conducted a search over...

With the recession slowly phasing out and with the increase in user spending capability, many new e-commerce  startups are trying to make their mark in the yet to be harnessed Indian e-commerce market....

In the first WATBlog panel discussion that we held in IIT last year a point was made about how the fortunes of online advertising in India is connected with the growth of ecommerce. The same point was...

Giving your customer a wide range of products has become a need for shopping portals so that they don’t have to go marketing their site to specific audience. With that a broader choice to old consumers...