Golmaal 3 Launches A Unique Game With Hungama

by | posted: November 16, 2010
Yet another innovative, web-based marketing initiative has been taken up by Golmaal 3 movie team in coordination with Hungama Digital Media Entertainment Ltd. Hungama has launched ‘Dumb Charades’ game...
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Bharti Airtel – All Set to Lead in Kenya

by | posted: August 25, 2010
The one thing in business which is of paramount importance is – Market Leadership. And, it is of strategic sense when a company tries to do that in Africa. WATBlog was one of the first in Digital...
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Ybrant Acquires Lycos For 35 Million $ – Good Deal?

by | posted: August 16, 2010
Ybrant Digital the  digital marketing solutions provider today announced the signing of the stock purchase agreement to acquire Lycos Inc.  Lycos.com is owned by Daum Communications of...
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Digitization To Come At A Price For Consumers?

by | posted: August 2, 2010
The first session at the Conference on Digital Media by CII focused on monetizing digital opportunities for broadcasters and movie studios in the highly competitive broadcasting space. Advertisement management,...
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CII Digital Media Conference – We are Live tweeting

by | posted: July 30, 2010
Hi all we are at the digital media conference which is happening in Mumbai, and covers digital impact on all forms of media. The Conference aims to answer challenges and opportunities across digital TV,...
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UTV To Help Indian Celebrities Go Digital – Start With John Abraham

by | posted: July 29, 2010
Indian celebrities have found new ways to “connect” to their fans one way or the other. Aamir Khan started blogging, and Big B followed his footsteps. Then with social networking sites like...
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Influence & Interactivity – The USPs of Digital / Social Media

by | posted: July 26, 2010
In India, Digital is fast becoming more and more social with largest and most active sites being Facebook (with 12+ million Indian users), Twitter (with the bollywood bandwagon and more on it) and Linkedin...
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CII Brings Conference On Digital Media To Mumbai – July 30th, 2010

by | posted: July 23, 2010
The Marketing & Entertainment (M&E) industry has been completely transformed thanks to the digital revolution that has taken over the country. First it was the television industry that decided...
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‘Small Pie.. Many Takers’ – The Problem Of Retention In Digital Media Space

by | posted: May 25, 2010
Digital media is a small industry. After 3 years of continuous blogging on various aspects of online media, marketing, TRAI telecom and other issues we still do get only a few thousand visitors per day....
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Content Vs Commerce – The Dual Challenge Of Monetization For Digital Media

by | posted: May 24, 2010
If there are two sources of revenue or two types of business model that have been long prevalent in the digital media space they have been either content business models i.e. provide content and charge...
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Data & Voice Will Be Free – Mahesh Murthy At Digital Media Conclave

by | posted: May 24, 2010
At the Digital Media Conclave organized by Cellstrat this friday, Mahesh Murthy, The founder of pinstorm and managing partner at Seedfund delivered keynote speech. Some key highlights of his speech are: Data...
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The PAA and the Indian Digital Market

by | posted: April 14, 2010
PAA – a wonderful movie that features Big B in one of his best roles ever. A must watch for all the people in the digital side of life in India. You must be wondering where the connection is.  Lets...
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The Right Way To Measure Digital Media ROI

by | posted: March 8, 2010
Marketers in the digital space are constantly grappling with the issue of selling digital to advertisers and getting more monies into the digital media industry. The real challenge is the value promised...
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We Are Hiring! – Social Media, Ad Sales, Events & WordPress Job Openings

by | posted: January 18, 2010
We at WATMedia Pvt Ltd (the company which runs and manages WATBlog, WATConsult and the entire WAT brand) is on an expansion mode. We need your help in helping us grow. We are looking to hire the best in...
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A Lookback on the Dawn of the Digital Decade and Some Wishes That Came True

by | posted: December 31, 2009
Since the last couple of days for many personal reasons I have been brimming my cup with nostalgia of various kinds. Especially with those spanning back nearly 10 years when I first started using a computer...
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Future Of Telecom In India – Premium Vs Rural Customer Segmentation

by | posted: December 9, 2009
At the recently held IAMAI Panel I posed a question to the Mobile VAS panel moderated by Manoj Dawane of Mauj Telecom. My question was.. ‘Do they see telecom operators offering services as per customer...
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