Announcing The Shortlisted Nominees For WAT Awards 2012!

The online voting phase for WAT Awards 2012 ended at 10 pm yesterday. What a day it was! We were absolutely overwhelmed by the stellar response that we got. It feels good to know that Digital agencies...
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Exclusive Interview: Tête-à-tête With Navin Joshua And Sumit Agarwal, Founders Of FASHOS.com

The innovation that is happening in the e-commerce start-up scene today is phenomenal. Since people in India are slowly but surely getting bitten by the online retail bug, it is imperative for a new e-commerce...
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Welcoming Carlton D’Silva,Creative Director At Hungama Digital Media Entertainment As A Speaker At WATSummit 2012

“Search for Creative Brilliance in Digital Media” is one of the topics up for panel discussion this year at WATSummit. This is one of the most anticipated sessions because it will enlighten...
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Digital Content Head To Head With Traditional Content

Crux of the matter for getting fresh news was print media — newspapers, but the shift was  quite visible when news were accessed over the web. According to the surveys conducted by multimarket study...
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Radio City Goes Ga Ga Over Digital Media

Three years ago Radio City entered the Digital sphere with RadioPlanetCity.com, music portal. They also launched multi- genre web Radio providing multiple choice of music for the listeners. Digital media...
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HUL Flirts With Digital Media

Hindustan Unilever (HUL) had launched an unique contest last year for Kwality Wall’s Cornetto brand called Cornetto Luv Reels. HUL crowd-sourced videos, love songs and love stories from aspiring...
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Ajit Balakrishnan, Chairman Rediff.com On What Is Needed For Digital Media In India

WATSummit 2011 was a huge success with over 170 attendees and several tweets making us a trending topic on twitter on 14th January. Now we caught up with speakers at the event and asked them 3 key questions...
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Debadutta Upadhyaya Of Vdopia On Digital Media In India

WATSummit 2011 was a huge success with over 170 attendees and several tweets making us a trending topic on twitter on 14th January. Now we caught up with speakers at the event and asked them 3 key questions...
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Vivek Bhargava Of Communicate2 On Digital Media In India

WATSummit 2011 was a huge success with over 170 attendees and several tweets making us a trending topic on twitter on 14th January. Now we caught up with speakers at the event and asked them 3 key...
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Karthik Nagrajan – Director Online Division Nielsen On Digital Media In India

WATSummit 2011 was a huge success with over 170 attendees and several tweets making us a trending topic on twitter on 14th January. Now we caught up with speakers at the event and asked them 3 key...
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WATSummit Highlights : Panel 1 – Growth Requirement for Digital Media And Entertainment

The first panel discussion at WATSummit 2011 was on the Growth Requirement for Digital Media & Entertainment, Moderated by Rammohan Sundaram. And on the panel were (in case you missed our prelude posts)...
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Digital Media Appeals To Gen Y

What makes for an effective ad campaign? The stickiness factor, the viral nature and the increase in sales that it generates. All these things were difficult to achieve with the traditional newspaper,...
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Golmaal 3 Launches A Unique Game With Hungama

Yet another innovative, web-based marketing initiative has been taken up by Golmaal 3 movie team in coordination with Hungama Digital Media Entertainment Ltd. Hungama has launched ‘Dumb Charades’ game...
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Bharti Airtel – All Set to Lead in Kenya

The one thing in business which is of paramount importance is – Market Leadership. And, it is of strategic sense when a company tries to do that in Africa. WATBlog was one of the first in Digital...
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Ybrant Acquires Lycos For 35 Million $ – Good Deal?

Ybrant Digital the  digital marketing solutions provider today announced the signing of the stock purchase agreement to acquire Lycos Inc.  Lycos.com is owned by Daum Communications of...
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Digitization To Come At A Price For Consumers?

The first session at the Conference on Digital Media by CII focused on monetizing digital opportunities for broadcasters and movie studios in the highly competitive broadcasting space. Advertisement management,...
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