Welcoming Vishal Parekh, Marketing Director, Kingston as Jury Member at WAT Awards

Vishal Parekh, Marketing Director at Kingston is one of the jury member at WAT Awards, 22nd April, 2011. With more than 12 years of experience in Marketing, Vishal Parekh is a strong believer in sharing his knowledge.Vishal Parekh’s BioMarketing Director at Kingston¬† | Entrepreneurs¬† | Innovator | Won awards like “Best Marketing Concept of the year” for 2008 and 2010 Vishal...
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Digitization To Come At A Price For Consumers?

The first session at the Conference on Digital Media by CII focused on monetizing digital opportunities for broadcasters and movie studios in the highly competitive broadcasting space. Advertisement management, broadcast management technologies, air time sales, with the help of IT and upcoming technologies will be used for protecting the content and restricting piracy. But will this monetizing by the...
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25 Year ‘Old’ Guy In Digital Media – Young Vs Old?

Ajit Balakrishnan had emphatically stated at an event recently that the next internet billionaire would be a 22 year old with crazy ideas etc etc and not the ‘old’ men that digital media currently has.When he had stated this I was 24 and today as I turn 25 Im pondering (forgive me for being philosophical) on my last 5 years in digital media industry and what Ive learnt from it. Also this...
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Digital Marketing Spend On An Upward Swing

A recent report by forrester concludes that the Interactive marketing spend is going to touch more than $55 billion doubling within just a span of 5 years.The report also reflects the different statistics related to important growth parameters for Interactive Ad spending.Interactive Marketing is not completely synonymous with online marketing but includes all media channels representing two way conversational...
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Bates asia venture into digital advertising with 1010

Bates Asia the advertising agency which was recently in the news for winning the Virgin Mobile account. Now it seems Bates has decided to join the digital media space by announcing a digital agency 1010. What is 1010 and What will it do? On the company’s new initiative, Vijay Singh, managing said, “Our offering of an integrated communication module will go a long way in streamlining...
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