Pay For Performance Marketing – A Curse Or A Boon For Digital Media?

by | posted: January 14, 2009
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during...
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Will 2009 be the Year the Digital Divide Got Bridged?

by | posted: January 5, 2009
The Economic Times has carried a much hyped 2009 – the year of India featured issue today, and one of the sections speaks on how the digital divide will be bridged this year. Incidentally bridging...
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The Digital Marketer’s Wish List This Christmas

by | posted: December 26, 2008
It’s the Holiday season and Santa gifted me a little jest, now if you don’t see it in this post blame it on Uncle Clause. Anyway, here’s the WAT top 10 things that digital marketers wish...
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Traditional Agencies Launch Digital Arms – MAA Communication’s Sabre Digital & Aegis launches Isobar

by | posted: October 2, 2008
Which agencies are launching digital arms? Aegis had already announced that it would be launching Isobar in India and that was part of they reason they strategically invested in Communicate2 (Check out...
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IAMAI 4th Digital Marketing Conference: A Comprehensive Coverage and Analysis of Session 1 – Are Standards and Norms Required to Ensure The Next Round of Growth

by | posted: October 1, 2008
We were at IAMAI’s 4th Digital Marketing Conference yesterday at the ITC Grand Central, and though we planned to get these posts up yesterday, the content was incredibly vast to sit and analyse at...
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@IAMAI Digital Marketing: How to Fight Web Wariness? – Can a billion Indians get connected digitally?

by | posted: September 10, 2008
After the first two installments yesterday of the IAMAI Digital Marketing Conference (Bangalore) here is the third panel discussion on “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER”. The moderator...
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Percept Knorigin Is Online Agency For NoBrokerage.in – A No Broker Listings Oriented Property Site

by | posted: September 8, 2008
Nobrokerage.in is a site that aims to eliminate the broker from the property business. Surf and Fish Internet Solutions a company that has launched this site recently has said that The website does not...
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Online Advertising Expenditure To Be 3600 Crores By 2010 In India! – ZenithOptimedia Report

by | posted: June 16, 2008
A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing...
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Cinthol Revamps Its Website, Makes It Interactive

by | posted: May 7, 2008
Cinthol, a Godrej brand, recently revamped its brand identity. Taking a U-Turn and gone back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days....
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(Online) Buzz = Box Office (Boom)?

by | posted: March 14, 2008
      Nielsen PreView, a Nielsen service has presented its latest research reports about the US Box Office. The report says that the more the buzz generated by a film online, the more is...
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EXCLUSIVE- More Competition In Digital Advertising? LBi – The International Full Service Interactive Agency To Launch Soon in India

by | posted: March 5, 2008
The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the...
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Percept Knorigin Aquiring Its Way To Being a Full Service Agency

by | posted: January 8, 2008
We were the first ones to blog about Percept Knorigin’s ad network plans with Ad Chakra (which is launched in association wih Adify a US based ad network). Percept Knorigin has been one the later...
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Digital Marketing – The Fastrack Strategy!

by | posted: December 11, 2007
  The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated...
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“Save Now” Says Bajaj Allianz Through An Online Game

by | posted: November 23, 2007
Interestingly, Bajaj Allianz has come up with an online game, “Time Out”, developed by Contest2Win.com where you are taught to save early for your retirement plan. The game has its protagonist, Smart...
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Its ‘Acquisitions Time’ in the Digital Advertising Space.

by | posted: October 1, 2007
The online and mobile advertising is growing very rapidly and those individual specialist agencies which have been evangelists for this space for quite long now might just see takeover interests from bigger...
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Buongiorno India joins the Digital Marketing Space.. Also launches WAP site with BPL Mobile

by | posted: September 24, 2007
Buongiorno India which is a part of Buongiorno Ltd  a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services...
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