Ybrant Digital Acquires Stake In Israel-based Web 3.0

by | posted: June 28, 2011
Hyderabad-based Ybrant Digital, a Digital Marketing Solutions Company, has acquired a minority stake in Israel-based Web 3.0. Web 3.0 is a market leader in Digital Marketing Space in Israel. It operates...
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Event Update : Click Asia Summit 2011

by | posted: January 18, 2011
The idea behind the Click Asia summit is to create a forum for top marketing professionals from the resurgent Asian economies. The summit wants to give attendees a peak into the future of Digital and Mobile...
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Ybrant Plans For IPO – Lycos Aquisition To Increase Market Value?

by | posted: August 20, 2010
Ybrant Digital, the company offering digital marketing solutions, is planning for an IPO in order to raise INR 700 crores in order to expand to Chinese and Brazilian markets. Ybrant also plans to buy a...
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SIIB And IAMAI Present Coffee, Conversations & Marketing – 27th Aug, 2010

by | posted: August 17, 2010
Digital Marketing has definitely changed the marketing world by leaps and bounds. This type of marketing has caused various multinational companies to change their marketing strategies. In order to keep...
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IAMAI Marketing Conclave – ‘Digital Is The Future’ – An Event RoundUp

by | posted: May 4, 2010
We attended the recently concluded IAMAI Marketing conclave which had speakers from both online and offline worlds. It had some tough panelists answering some important questions. Here is a roundup of...
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The PAA and the Indian Digital Market

by | posted: April 14, 2010
PAA – a wonderful movie that features Big B in one of his best roles ever. A must watch for all the people in the digital side of life in India. You must be wondering where the connection is.  Lets...
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Building A Social Media Brand Community

by | posted: February 22, 2010
The other interesting sessions in the Digital Vidya bootcamp included “SMM Application: community building”. Here are some insights from the same. Why one would want to build a community? The...
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The Social Media Marketing Framework

by | posted: February 22, 2010
We attended the SMM bootcamp organised by Digital Vidya at Gurgaon and learnt the following: The typical approach followed by the organizations in Social Media Marketing,which is 1.Identify Social Media...
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Manish Vij – Co-Founder SITG On Blazar & Future Of Digital Advertising In India

by | posted: November 13, 2009
Recently Quasar which is a digital agency which was acquired by the WPP group launched another agency by the name, Blazar. Now its not uncommon in the traditional agencies to launch new smaller agencies...
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The State Of E-mail Marketing In India

by | posted: September 14, 2009
The past ten years have seen an extraordinary flurry of jargons and buzz-words in the domain of marketing. While the only big inclusion in the marketing budgets of corporates is Internet marketing, this...
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Familiarity Breeds Persuasion: Report Says Personal Recommendation Most Trusted Advertising Online

by | posted: July 29, 2009
It is something we all intuitively knew, but now we have numbers as proof. What am I talking about? Let’s go a little tangential and talk about social media in general. There are folks who say that...
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Bolly Brigade Game For More Digital Advertising

by | posted: July 20, 2009
For all the pirate vibes we put up,  the entertainment industry has been kind to digital advertising niche. If we begin to pick and choose industries which readily accept using digital media as a platform...
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Digital Marketing Spend On An Upward Swing

by | posted: May 22, 2009
A recent report by forrester concludes that the Interactive marketing spend is going to touch more than $55 billion doubling within just a span of 5 years.The report also reflects the different statistics...
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Events Update For March 09

by | posted: February 25, 2009
March looks like a month of events so get ready to attend a few if you are in the digital space. Here are the events to happen in march. 2nd-March: inspirus (Mumbai) – NMIMS Family Business Management...
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Pay For Performance Marketing – A Curse Or A Boon For Digital Media?

by | posted: January 14, 2009
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during...
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Will 2009 be the Year the Digital Divide Got Bridged?

by | posted: January 5, 2009
The Economic Times has carried a much hyped 2009 – the year of India featured issue today, and one of the sections speaks on how the digital divide will be bridged this year. Incidentally bridging...
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