Archive for digital marketing
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Building A Social Media Brand Community
The other interesting sessions in the Digital Vidya bootcamp included “SMM Application: community building”. Here are some insights from the same.
Why one would want to build a community?
The possible reasons included
for Online Presence - for Reach and Brand Promotion
for Brand building
to build an online Reputation
for Lead generation and Sales or
to [...]
The Social Media Marketing Framework
We attended the SMM bootcamp organised by Digital Vidya at Gurgaon and learnt the following:
The typical approach followed by the organizations in Social Media Marketing,which is
1.Identify Social Media Channels
2.Create Content
3.Upload Content
4.Try to Measure Effectiveness and
5. Hope for the Magical Results
Yes because every social media campaign gets some visibility so sure the campaign get’s some views [...]
Manish Vij – Co-Founder SITG On Blazar & Future Of Digital Advertising In India
Recently Quasar which is a digital agency which was acquired by the WPP group launched another agency by the name, Blazar. Now its not uncommon in the traditional agencies to launch new smaller agencies servicing a niche but its probably the first time such a move was made in the digital space. Hence we spoke [...]
The State Of E-mail Marketing In India
The past ten years have seen an extraordinary flurry of jargons and buzz-words in the domain of marketing. While the only big inclusion in the marketing budgets of corporates is Internet marketing, this term itself can mean so many different things. Search Engine Marketing, blog marketing, email marketing, social media marketing are just some of [...]
Familiarity Breeds Persuasion: Report Says Personal Recommendation Most Trusted Advertising Online
It is no surprise therefore that a Nielsen survey found personal recommendations by friends the best form of advertising online. The survey covered around 25,000 Internet users from 50 countries including 500 respondents in India. And it found that 93% of the people from this bunch felt recommendations or advocacy by personal acquaintances as the most trusted advertising.
Bolly Brigade Game For More Digital Advertising
For all the pirate vibes we put up, the entertainment industry has been kind to digital advertising niche. If we begin to pick and choose industries which readily accept using digital media as a platform for advertising and promotion, bollywood and such mass entertainment vehicles will be at the forefront. So it is indeed good news when we hear that they are taking digital promotion even more seriously.
Digital Marketing Spend On An Upward Swing
A recent report by forrester concludes that the Interactive marketing spend is going to touch more than $55 billion doubling within just a span of 5 years.The report also reflects the different statistics related to important growth parameters for Interactive Ad spending.
Interactive Marketing is not completely synonymous with online marketing but includes all media channels [...]
Events Update For March 09
March looks like a month of events so get ready to attend a few if you are in the digital space. Here are the events to happen in march.
2nd-March: inspirus (Mumbai) – NMIMS Family Business Management is organizing INSPIRUS ‘09 – A conference-cum- exhibition — An Annual Alumni Meet on 2nd March, 2009. More than [...]
Pay For Performance Marketing – A Curse Or A Boon For Digital Media?
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during the discussion which threw light on what could possibly be the future of Digital Marketing in India.
Insight 1- When you say [...]
Will 2009 be the Year the Digital Divide Got Bridged?
The Economic Times has carried a much hyped 2009 – the year of India featured issue today, and one of the sections speaks on how the digital divide will be bridged this year. Incidentally bridging the digital divide was also the topic of WATBlog’s Delhi panel discussion. Though the panel didn’t put any conclusive date on when the gap will be brought down, the ET article suggests many reasons why this might be the time. As proponents and participants of the digital medium we would definitely want it to be, however the question lingers whether it can happen so soon.
The Digital Marketer’s Wish List This Christmas
It’s the Holiday season and Santa gifted me a little jest, now if you don’t see it in this post blame it on Uncle Clause. Here’s the WAT top 10 things that digital marketers wish for from the Christmas saint this year:
1. Subsidy on digital advertising campaigns and Tax holidays for companies which have higher digital spend
2. Social Media for Dummies Ver 4.0 (2.0 never came out and 3.0 was available only in Hebrew and 1.2 was so buggy it never made it to the ship)
3. More WATBlog Panels with more Iphone’s to win (\m/)
Traditional Agencies Launch Digital Arms – MAA Communication’s Sabre Digital & Aegis launches Isobar
Which agencies are launching digital arms?
Aegis had already announced that it would be launching Isobar in India and that was part of they reason they strategically invested in Communicate2 (Check out our WATShow with Vvek Bhargava of Communicate2 talking about that deal). Aegis had big plans for Isobar in India right since 2006 when we [...]
IAMAI 4th Digital Marketing Conference: A Comprehensive Coverage and Analysis of Session 1 – Are Standards and Norms Required to Ensure The Next Round of Growth
We were at IAMAI’s 4th Digital Marketing Conference yesterday at the ITC Grand Central, and though we planned to get these posts up yesterday, the content was incredibly vast to sit and analyse at the end of the day. So seeking apologies for the delay, presenting the what and who of the first session of the conference before moving on to the four others in the pipeline later.
@IAMAI Digital Marketing: How to Fight Web Wariness? – Can a billion Indians get connected digitally?
After the first two installments yesterday of the IAMAI Digital Marketing Conference (Bangalore) here is the third panel discussion on “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER”.
The moderator for this session was V Ramani, Vice Chairman, Connecturf Worldwide who started the session asking everyone about their experience with different clients and his [...]
Percept Knorigin Is Online Agency For NoBrokerage.in – A No Broker Listings Oriented Property Site
Nobrokerage.in is a site that aims to eliminate the broker from the property business. Surf and Fish Internet Solutions a company that has launched this site recently has said that The website does not encourage brokers and agents to list and is a pure-play customer platform (thats why the name of the site).
The other property [...]