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Which agencies are launching digital arms?
Aegis had already announced that it would be launching Isobar in India and that was part of they reason they strategically invested in Communicate2 (Check out our WATShow with Vvek Bhargava of Communicate2 talking about that deal). Aegis had big plans for Isobar in India right since 2006 when we [...]

We were at IAMAI’s 4th Digital Marketing Conference yesterday at the ITC Grand Central, and though we planned to get these posts up yesterday, the content was incredibly vast to sit and analyse at the end of the day. So seeking apologies for the delay, presenting the what and who of the first session of the conference before moving on to the four others in the pipeline later.

After the first two installments yesterday of the IAMAI Digital Marketing Conference (Bangalore) here is the third panel discussion on “HOW TO FIGHT WEB-WARINESS AND EMERGE AS A WINNER”.

The moderator for this session was V Ramani, Vice Chairman, Connecturf Worldwide who started the session asking everyone about their experience with different clients and his [...]

Nobrokerage.in is a site that aims to eliminate the broker from the property business. Surf and Fish Internet Solutions a company that has launched this site recently has said that The website does not encourage brokers and agents to list and is a pure-play customer platform (thats why the name of the site).

The other property [...]

A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing as far as many advertising players launching digital arms in India is concerned.
 
Here is a global growth chart on [...]

Cinthol, a Godrej brand, recently revamped its brand identity for itself. Taking a U-Turn and gong back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days. The new TV commercial features Hrithik Roshan performing extreme sports stunts. The idea is to connect with the youth

Dhoom:2 got talked about a lot in the online media, creating curiosity. There were speculation about the story, character, even actors. People were already discussing a guest appearance by John Abraham in Dhoom:2. Multiple theories were being discussed in the online world to justify John’s probable appearance in Dhoom:2. Some said, John Abraham will be doing a guest appearance. Some said, Hrithik is John Abraham, albeit post plastic surgery. Others wrote Hrithik is John with a mask (like in Mission Impossible). And while some wrote that Hrithik is John’s brother out to avenge his brother’s death, still others wrote how Aishwarya is John’s sister who hires Hrithik to do the robberies

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the funding required for them to scale up. We also saw interest from large media houses like percept and publicis which are going the acquisition way to expand in [...]

We were the first ones to blog about Percept Knorigin’s ad network plans with Ad Chakra (which is launched in association wih Adify a US based ad network). Percept Knorigin has been one the later entrants in the digital advertising space post the severing of ties between Percept and WebPercept (which is now Id8labs). The [...]

 
The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated to the level of mass acceptance. We now have 29.1 crore mobile phone users and 3.8 crore Internet users in India.
 
According to Wikipedia, Digital [...]

Interestingly, Bajaj Allianz has come up with an online game, “Time Out”, developed by Contest2Win.com where you are taught to save early for your retirement plan. The game has its protagonist, Smart Alec collecting various coins (savings) as he progresses in the game. The player has to make sure that Smart Alec collects as many [...]

The online and mobile advertising is growing very rapidly and those individual specialist agencies which have been evangelists for this space for quite long now might just see takeover interests from bigger media companies. And i guess its about time larger media firms started taking the online and mobile space seriously and reconfirming this trend [...]

Buongiorno India which is a part of Buongiorno Ltd  a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services via mobile and email is seriously looking at the digital marketing space in India.
Milind Pathak, Co-CEO and Country Manager, Buongiorno India, said, “We are into two lines [...]

 
Cannes Cyber Lions Shortlist has been announced and it features only one Indian finalist!
The Tribal DDB Protected Entry campaign for MTV has been shortlisted in the category Charities, Public Health & Safety, Public Awareness (C14).
Protected Entry was created in collaboration with MTV India to promote the cause of World Aids Day on 1st December 2006. [...]

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online space. I’ll be adding my 2 cents here and there…t
In this post we’ll look at the online initiatives taken by HLL. [...]