Dentsu Marcomm Pvt. Ltd, – the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.   It will be a 51 – 49 JV with Dentsu holding the majority....

Cinthol, a Godrej brand, recently revamped its brand identity. Taking a U-Turn and gone back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days....

As reported earlier, Mircosoft, with NDTV Media has started advertising on Facebook, in India. The Ad platform was launched in February 2008. Bolywood Humgama, Equity Master and HDFC Secutities were...

Publicis which was earlier in the news as to looking at creating a foothold in the digital advertising space in India through acquisitions has finally done so but by launching digitas in India and also...

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the...

  The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated...

  We have blogged earlier about international advertising companies looking for acquisition in India. As a follow up to that, there is news that WPP, the second-largest advertising and marketing company...

 We had blogged about earlier how Publicis Groupe was scouting for a possible acquisition in the digital advertising space. Now it seems even digital advertising agencies are acquiring other players! id8labs...

Well how much money does Google have? Definitely a lot. There latest acquisition is that of DoubleClick for $3.1 Billion! That is almost double the amount they shelled out for YouTube. Microsoft was...