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After the 1st session on standards and norms and 2nd session on performance vs branding the third session was centred around video adverising online and whether it needs to be taken seriously. Again most of the speakers came from a video advertising background and hence most of the session was pro video advertising. Would have [...]

September seems like a month of events. Hell, it seems like there are more events than there are speakers. Let’s see what all is coming our way in September.
IAMAI Mobile VAS Conference
Delhi. 2-Sept-2008
The VAS conference of IAMAI will be held in Delhi. Prominent speakers include Anurag Dod, Chief Executive Officer and Founder, Guruji.com; Prasad Narasimha, [...]

Dentsu Marcomm Pvt. Ltd, - the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.
 
It will be a 51 – 49 JV with Dentsu holding the majority.
 
The agency is keen on propelling the Return on Involvement concept as opposed to ROI. This indicates that India is finally catching up [...]

Cinthol, a Godrej brand, recently revamped its brand identity for itself. Taking a U-Turn and gong back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days. The new TV commercial features Hrithik Roshan performing extreme sports stunts. The idea is to connect with the youth

As reported earlier, Mircosoft, with NDTV Media has started advertising on Facebook, in India. The Ad platform was launched in February 2008. Bolywood Humgama, Equity Master and HDFC Secutities were named as the publishing partners. Microsoft is already the ewxclusive advertising partner for Facebook in the United States. Of course they paid a bomb for this. But it’s a good strategy overall.
NDTV is the advertising partner and responsible for bringing the advertisers to the platform.

Publicis which was earlier in the news as to looking at creating a foothold in the digital advertising space in India through acquisitions has finally done so but by launching digitas in India and also acquiring Solutions a digital marketing solutions company. So the entity in India will be created by merging digitas with solutions [...]

The online/interactive advertising space went through a sort of a consolidation phase recently with bigger traditional advertising players acquiring digital only agencies or digital agencies raising the funding required for them to scale up. We also saw interest from large media houses like percept and publicis which are going the acquisition way to expand in [...]

 
The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated to the level of mass acceptance. We now have 29.1 crore mobile phone users and 3.8 crore Internet users in India.
 
According to Wikipedia, Digital [...]

 
We have blogged earlier about international advertising companies looking for acquisition in India. As a follow up to that, there is news that WPP, the second-largest advertising and marketing company in the world is to buy Mumbai-based Quasar Media. Quasar Media is an online digital advertising and media company.
 

 
 
 
The internet has opened up a new [...]

 We had blogged about earlier how Publicis Groupe was scouting for a possible acquisition in the digital advertising space. Now it seems even digital advertising agencies are acquiring other players!
id8labs which was earlier webpercept and which was formed after Percept parted ways with webpercept has acquired the business franchise of eDesign Tree Inc in India. [...]

Well how much money does Google have? Definitely a lot. There latest acquisition is that of DoubleClick for $3.1 Billion! That is almost double the amount they shelled out for YouTube.
Microsoft was reportedly in a bidding war with Google for DoubleClick. Google will get access to DoubleClick’s extensive network and the advertising software [...]