Zynga’s 250 Million User Base – Advertisers’ Paradise

by | posted: October 26, 2010
No matter how much you hate those numerous requests of Farmville you get on Facebook, Zynga will always find users who are interested in Farmville or other games like Mafia Wars. Zynga has had some recent...
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Rich Media and Video Ads Come To India Through Dynamic Video, Networkplay

by | posted: October 26, 2010
These days, everything a person needs can be found online. Advertisers have understood the importance of digital advertising and are capitalizing on this online availability of  anything from news to...
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Popular Articles Do Not Bring In Ad Clicks, Revenue – Survey

by | posted: October 19, 2010
Digital advertising is undoubtedly the future of advertising. Google recently made some predictions in the field in the years to come. Google itself has online advertising to thank for the tremendous success...
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Nokia Goes Digital To Launch New N97 Mini – Are They Creating Opportunities In Digital Advertising?

by | posted: December 21, 2009
Nokia has come a long way in the battle of the handsets, and yet raring to go. This time with their latest announcement regarding the launch of N97 Mini, Nokia’s internet-connected multimedia device....
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1 Billion Mobile Internet Users – 1/3 Of World To Have Accessed Internet By 2013 : IDC Report

by | posted: December 10, 2009
The next 4 years is set to be the golden period for Internet growth the world over and as expected th access to internet via mobile is set to be the driving force for the growth. As of this year there...
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Manish Vij – Co-Founder SITG On Blazar & Future Of Digital Advertising In India

by | posted: November 13, 2009
Recently Quasar which is a digital agency which was acquired by the WPP group launched another agency by the name, Blazar. Now its not uncommon in the traditional agencies to launch new smaller agencies...
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Adobe Gets Into Web Analytics: Buys Omniture for $1.8 Billion

by | posted: September 16, 2009
“This is a game changer for Adobe and its customers,” said Shantanu Narayen, chief executive of Adobe, in a statement. “We will enable advertisers, media companies and e-tailers to realize the full...
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Bolly Brigade Game For More Digital Advertising

by | posted: July 20, 2009
For all the pirate vibes we put up,  the entertainment industry has been kind to digital advertising niche. If we begin to pick and choose industries which readily accept using digital media as a platform...
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RCom to pump 150 crores to advertise its GSM Service

by | posted: June 1, 2009
Reliance Communication or RCom as it is popularly known in media circles is planning on a major advertising campaign for its GSM services. The campaign has already gone live on media with television ads...
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The Changing Trends in Online Advertising

by | posted: March 28, 2009
If you are a netizen, then it is assumed that Online Advertising has played a major role in all the activities that you have performed on the web. One shouldn’t be a scientist or a researcher to...
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Pay For Performance Marketing – A Curse Or A Boon For Digital Media?

by | posted: January 14, 2009
We were at the Pay For Performance panel yesterday held at Sunville Rooms Worli, Mumbai by IAMAI and Pinstorm. The discussion was an interesting one but for me certain key issues were highlighted during...
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@IAMAI 3rd Panel: How Seriously Should We Take Online Video Ads?

by | posted: October 2, 2008
After the 1st session on standards and norms and 2nd session on performance vs branding the third session was centred around video adverising online and whether it needs to be taken seriously. Again most...
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Events Update : Eventful September

by | posted: August 29, 2008
September seems like a month of events. Hell, it seems like there are more events than there are speakers. Let’s see what all is coming our way in September. IAMAI Mobile VAS Conference Delhi. 2-Sept-2008 The...
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Dentsu, Connecturf in Digital Ad Venture – Clickstreamers. How Does it Fit in Strategically for Connecturf?

by | posted: May 31, 2008
Dentsu Marcomm Pvt. Ltd, – the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.   It will be a 51 – 49 JV with Dentsu holding the majority....
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Cinthol Revamps Its Website, Makes It Interactive

by | posted: May 7, 2008
Cinthol, a Godrej brand, recently revamped its brand identity. Taking a U-Turn and gone back to the alpha-male image that was popularized by the TV commercial featuring Vinod Khanna in the older days....
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Microsoft, NDTV Media Commence Advertising on Facebook

by | posted: April 24, 2008
As reported earlier, Mircosoft, with NDTV Media has started advertising on Facebook, in India. The Ad platform was launched in February 2008. Bolywood Humgama, Equity Master and HDFC Secutities were...
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