Komli Media Launches Pre-Roll Video Ads – Do Pre Roll Ads Irritate You?

Komli Media launches video pre-roll offering for brand advertisers.  Komli had previously launched an in-banner video ad format, but with the launch of video pre-roll, Komli is now targeting the fast...
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Digital Media – The Future Looks Good!

There’s a certain fixation in my approach towards things to get the basics right. Yup, the Basics takes us to the correct definition of Digital Media which is best defined as, “The creative convergence...
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Yatra Opens Up To Ads – A Sign Of Revenue Pressure On OTA’s?

Yatra.com the OTA backed by Reliance Capital and Capital18 has announced that its opening up of its travel site for advertising. Yatra.com is pitching itself to be the destination which is visited by a...
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Ybrant Digital Ties Up With Integrid Media To Bring Oridian Ad Network To India

Oridian Ybrant Digital’s US centric Ad network which was acquired by Ybrant in december last year is entering India through a joint venture with Integrid Media a provider of one-stop shop for integrated...
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Online Advertising Expenditure To Be 3600 Crores By 2010 In India! – ZenithOptimedia Report

A report by Zenith Optimedia forecasts the future spends in Online advertising and its growth around the world. A look at the report and it justifies the increased interest that India as a market is seeing...
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