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Vivek Pahwa known for his less than 10 million sale of Desimartini to HTMedia has come up with another startup this time in the car space with Gaadi.com. This should be the 4th web startup that vivek seems to be involved with given that he has angel funded antya.com a search engine and had also [...]

Vivek Pahwa whose startup Desimartini was recently in the news for being acquired for a very hotly debated “less than 10 million $” gave an exclusive interview to WATBlog he clears the air on the 10 million figure, he talks about the Road ahead on SecondShaadi.com which we had discussed earlier and His new investments [...]

 
So, Desimartini got sold for less than $10 million. Success? Definitely. That was the business model. No, you are getting it wrong, online advertising was never the main business model .That is the apparent business model. The indirect, but main business model is to get bought by some big player. And so, I say, Desimartini [...]

Ok i read this news via my feed reader and im a little amused. Mint reports that Desimartini is bought by HT media. The article claims that Desimartini has 2.5 lakhs registered users (many of which signed up due to the TV ads we disussed here) and also 2.5 million page views per month. Now [...]

The latest of the Social Networking Sites to go mobile in India are Fropper.
Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group.
What can you do with this Mobile service?Well Fropper says it’ll help you search and add new friends, scrap and send messages to your [...]

India has the lowest Divorce Rates in the world. This Report says only1.1%, but it’s believed that these numbers were even lower a few years back. Recently Vivek Pahwa, who currently heads Desimartini, launched SecondShaadi.com which is a matrimony website targeted at the divorce, widowed and separated population.
I had a few quick words with Vivek [...]

Does this question sound like an over exhaustive debate that is still to find its conclusion? May be! IAMAI in its recent Conference “The Web’s Next Frontier”, helped throw a deep insight into the world of web2.0. The conference was broken down into 4 sessions. This post will give an overview of the 1st panel [...]

Well with biggies like Naukri (Reliable source and also mentioned here) looking to enter and Reliance entering the Social Networking scene, we decided to check out on the latest happenings in the networks which are making their presence felt and some newer ones which have recently sprung up.
In the last count – it was around [...]

Well some of you would have definitely seen the DesiMartini.com ad on TV recently. I happened to see it on HBO last weekend and it did seem pretty cool.
Have a look:

(The ad already has 18,000+ views on YouTube)
What baffles me is the time of advertising. The site is definitely not completely ready yet. [...]