HT Media’s HTCampus And DesiMartini Add New Features As The Year Ends

Firefly e-Ventures Ltd., a subsidiary of HT Media, which manages its web properties has announced that DesiMartini.com and HTCampus.com have added new features and expanded their offerings. HTCampus Will...
0 comment

Qeep Enters Mobile Advertising Partnership With ZestADZ, Desimartini Integrates HT City Content

Qeep enters mobile advertising partnership with ZestADZ Qeep, a mobile based social network has announced an advertising partnership with ZestADZ. Qeep currently owns and develops mobile based app for...
0 comment

Recap 2008: Social Networking In India

Social Networking which some may term as the big bubble of the web as besides for a few social networks like facebook, myspace and possibly bebo few others have seen that kind of even half that kind of...
6 comments

Vivek Pahwa (Of Desimartini Fame) Launches Gaadi.com – A Car Research Portal

Vivek Pahwa known for his less than 10 million sale of Desimartini to HTMedia has come up with another startup this time in the car space with Gaadi.com. This should be the 4th web startup that vivek seems...
1 comment

Exclusive Interview: Vivek Pahwa Indian Internet’s Newest Millionnaire!

Vivek Pahwa whose startup Desimartini was recently in the news for being acquired for a very hotly debated “less than 10 million $” gave an exclusive interview to WATBlog he clears the air...
0 comment

The 2.0 Imbalance

        So, Desimartini got sold for less than $10 million. Success? Definitely. That was the business model. No, you are getting it wrong, online advertising was never the main business...
1 comment

HTMedia Buys Desimartini for less than 10 million $!! Is This The Facebook Impact??

Ok i read this news via my feed reader and im a little amused. Mint reports that Desimartini is bought by HT media. The article claims that Desimartini has 2.5 lakhs registered users (many of which signed...
1 comment

Mobile Social Networking in India on the rise?

The latest of the Social Networking Sites to go mobile in India are Fropper. Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group. What can you...
7 comments

SecondShaadi….. A New Matrimonial Niche

India has the lowest Divorce Rates in the world. This Report says only1.1%, but it’s believed that these numbers were even lower a few years back. Recently Vivek Pahwa, who currently heads Desimartini,...
7 comments

Web2.0, is it the web’s next frontier?

Does this question sound like an over exhaustive debate that is still to find its conclusion? May be! IAMAI in its recent Conference “The Web’s Next Frontier”, helped throw a deep insight...
1 comment

What’s Cooking in the Social Networking Scene in India?

Well with biggies like Naukri (Reliable source and also mentioned here) looking to enter and Reliance entering the Social Networking scene, we decided to check out on the latest happenings in the networks...
2 comments

Influence of TV Advertising – DesiMartini.com

Well some of you would have definitely seen the DesiMartini.com ad on TV recently. I happened to see it on HBO last weekend and it did seem pretty cool. Have a look: (The ad already has 18,000+ views...
3 comments