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‘Brands can successfully leverage the Internet medium in India’ - Perfetti VP & COO South Asia

Perfetti Van Melle the confectionery giant has some very well known brands like mentos, alpenliebe, chlor-mint and happydent among its large collection of confectionery brands. Recently their VP and COO of South Asia Mr.Stefano Pelle gave a talk on Online advertising at Indian Management Institute IMI on 17th July where he claimed that online advertising had great prospects [...]