Shashi Reddi – An Exclusive Interview with the Founder of FXLabs on In-Game Advertising

  The advertising scenario is up for an overhaul. The company big-wigs are finally realising that the consumer has been getting immune to traditional ways of advertising and are coming up more innovative ways to capture the mind share. WATBlog had previously reported about movies Ghajini & Dhoom getting converted into a computer games and also Amul turning to set up virtual production house...
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Zapak Gameplex Championship

 Zapak announced Zapak Gameplex Championship in Bangalore, Pune, Chennai, Hyderabad and Chandigarh.. A gaming tournament for Indian gamers. Zapak is being very aggressive in promoting gaming amongst Indians. Reliance already had a stint at organizing such tournaments way back when it launched the gaming tournaments in its Web World stores across the country. This move by Zapak is another attempt...
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