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After Mr. Bachchan, Aamir Khan and Ram Gopal Varma, the latest to join the blogosphere from the Bollywood world is ace producer-director Karan Johar. According to reports, Karan Johar’s first blog entry will be up today, on ‘www.mynameiskaran.com’

Well if there was one communication tool online that is being adopted as fast as it is being used its blogging. Just over the last few months we have reported blogs being used as a medium of communication.
So every one from ebay, fropper, to even the ceo of naukri.com is realising the power of blogging. Recently AOL [...]

More and more companies are looking at blogs for corporate communications. An article in indian express states many such cases where corporates are using blogs to create a buzz about their services and also hire new staff.
“My blog acted as the best way to attract potential job-seekers and also helped create a strong brand-name,” says Menon, [...]