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Everyone has been talking about blogging, these days. Almost everyone you ask, has been blogging or at least thinking about it for a while. But what puzzles you the most is the million dollar question, why should any organization require a blog? Well, I tried to answer the same with a few points [...]

Blogging takes corporate communication to a whole new level, and at the cost of a corny comparison it works on the same lines as our new Indian captain and the dynamism he brings in to the team. In fact the more I think of it, the more the fit seems perfect, so without further adieu I will let Dhoni teach you how to run a successful corporate blog, and true to his style it is a sixer.

I saw my first blog about 4 years ago. A few of my friends had signed up on MSN Spaces and Blogger and decided that it was incredibly funny to put in anecdotes of their personal lives – be it their girlfriends, their drunken escapades or just some random football match, which they thought was [...]

After starting an Isle in secondlife.com which we analysed in an earlier blog post Wipro has gone ahead and launched a Blog for Campus students at www.wipro-campusarena.com.  An initiative which is supposedly aimed at hiring freshers for campus. Wipro was also in the news earlier about starting its own recruitment firm inorder to counter the [...]

We have heard a lot of Buzz about Corporate Blogging. Even online advertising agencies like Quasar are jumping on to the social media services bandwagon of offering corporate blogs and other services (Im glad WATConsult finally has some good competition in social media marketing space.. It just means we are a first mover in a [...]

Mouthshut.com is a consumer feedback and review forum which has been around since year 2000. Mouthshut has steadily become a platform where users would register their positive and negative feedbacks about various products and services. This would range from banks to travel to automobiles.
Now Mouthshut has taken this model a level further by introducing a [...]

Well this has been in news since Orkut became synonymous with social circle and scrap with communication in India. Since orkut started becoming more and more popular among office goers, news of it being banned in offices also started becoming common. But i guess technology knows no barriers and soon there were proxy addresses reported [...]

Starting a corporate blog in a big company is not easy. you got to deal with lot of bureaucracy, politics between different departments and offices.
Fred Vogelstein wrote an interesting case study on "Microsoft’s blogging initiative channel 9" at wired.com
According to the author the goal of the blogging initiative is to Reestablish Microsoft as a [...]