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The NDTV New Media Congress was held a couple of days back and to sum it up – it highlighted how New Media Space has dramatically altered the way people communicate along with the developments and opportunities available for India in the world of new media.
 
An array of prolific speakers were present and they lent out a [...]

In the last post we discussed ephemeralization – doing more with less and its importance with respect to product related technologies. We sort of also saw how that applies to certain web products as well. For example Facebok – by allowing users to do more with one portal, has been perceived as an innovator and also gained [...]

A couple of months back I did an entire series on Innovation of Products. This is in a similar vein; it is more of a continuation rather.
 
 
Today im going to try and look at the key principles of certain technological products relating mostly to their Use related features and attributes on an external level. So this part [...]

Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and the 8 major generic benefits that they lead to. This will also give you links to relevant topics [...]

 
In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:
 
 
1)    Customization/ Personalization
2)    Convenience
3)    Participation
4)    Anticipation (intuition)
5)    Compatibility
6)    Easy trials
7)    Easy use
8)    Benefits that can be learnt while being seen
 
 
 
Today I am going to attempt to give some justice to [...]