Affinity Offers Next Generation Contextual Advertising In India

Affinity is all set to take another plunge into Online advertising market by offering next- generation contextual products. These contextual advertising are expected to enhance and improvise the current...
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The Idea of Sequential Advertising – Moving Beyond the Context

The growth of contextual advertising online was a major landmark in the growth of the Internet itself. It to my mind democratized the web like no other, giving opportunity for the smallest of web publishers,...
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Contextual Linking and Ads – When the Algorithm Goes for a Toss

  Contextual Advertising is a huge market online, with more and more websites accepting the ad programs from various companies owing to the high returns from such ad programs. Google’s Adsense...
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Mobile Positioning and Location Based Services: An Insight into the Future of Mobile

What is LBS? Location based services are basically services built on knowing where you are and knowing what’s around you. Challenges for LBS in India 1) India does not have standardised addresses 2)...
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Online Advertising – 5 Reasons why Behavioral Targeting might not work in India

Recently there was some buzz about a Porn Banner Ad appearing on Rediff… The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE...
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