Advergaming in India

Advergaming is a rapidly rising innovative method of interactive gaming technology to deliver embedded advertising messages to consumers. Companies have been innovating new modes to improve customer interaction and expand their reach. Advergaming incorporates branding directly into the gaming environment. Through an advergame, a consumer is lured in to interact with a brand, this enables a brand to...
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Two Examples Of Marketing Campaigns That WORK On Facebook

Read an interesting article in the NY Times a couple of weeks back. It talked about the hurdles advertisers were facing on Social Networking sites… Members of social networks want to spend time with friends, not brands. A banner ad “is universally disregarded as irrelevant if it’s not ignored entirely.” When advertisers invite members to come to pages dedicated to their products, they...
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C2W Joins Hands with Adidas – Campaign For EURO ’08

This is a guest post by one of our interns, Chinmay Sane, from BITS Pilani.   Contests2win.com announced, last week, the first ever Euro ’08 Creation Campaign for Adidas. Football crazy fans can create Euro ’08 related contests and they are being rewarded for their creativity and distinctiveness. There are quizzes, twisters, hangmans, crosswords, polls, etc.   These contests...
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Zapak to Make the Knight Riders Play

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket that one has seen in the tournament, they seem geared up (with their golden pads) to take on the Online World as well.       As part of the exclusive one-year tie-up, Zapak Digital Entertainment...
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Zapak & c2w.com using Social Media Effectively for AV Virals

With TV ad rates soaring, it becomes almost impossible for start ups or other SME’s with minimal ad budgets to advertise on television and really leverage contextual views. Thus, for companies who have an audience online, social media can be effectively used to reach out to individuals and target them with brand messages that both – generate traffic and build a brand image.  2 brands that...
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ICICI Prudential helps Beta No. 1

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s it has an animated Mr. Bachchan look alike talking to a doctor about his ill mother. The doctor than prescribes some medicine, and adds, in a perfect 1970’s flavour, “Tumhari Maa ko Dawaa aur duaa,...
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“Save Now” Says Bajaj Allianz Through An Online Game

Interestingly, Bajaj Allianz has come up with an online game, “Time Out”, developed by Contest2Win.com where you are taught to save early for your retirement plan. The game has its protagonist, Smart Alec collecting various coins (savings) as he progresses in the game. The player has to make sure that Smart Alec collects as many coins as possible, while overcoming all the difficulties that he...
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Contests2win launches Web Charades!

  Recently Contests2win.com launched an interactive game called Web Charades.This is supposedly the world’s first dumb charades on video.It is done in association with Logitech,the leading digital interface firm which is most popularly known by us for its mouse and webcams.What they have actually done is pretty cool, In this the players have to guess the name of the movie that the model...
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