Advergaming is a rapidly rising innovative method of interactive gaming technology to deliver embedded advertising messages to consumers. Companies have been innovating new modes to improve customer interaction...

Read an interesting article in the NY Times a couple of weeks back. It talked about the hurdles advertisers were facing on Social Networking sites… Members of social networks want to spend time with...

This is a guest post by one of our interns, Chinmay Sane, from BITS Pilani.   Contests2win.com announced, last week, the first ever Euro ’08 Creation Campaign for Adidas. Football crazy fans...

With the IPL hitting a sweet spot as far as the TV Ratings are concerned, and ShahRukh Khan’s Kolkatta Knight Riders being the media darlings, after their glamour combined with the best quality cricket...

With TV ad rates soaring, it becomes almost impossible for start ups or other SME’s with minimal ad budgets to advertise on television and really leverage contextual views. Thus, for companies who...

Viral Ads are the flavor of the day. Webchutney has been making some pretty interesting virals of late. Today I came across this new one for ICICI Prudential. Themed on the bllywood movies of 1970’s...

Interestingly, Bajaj Allianz has come up with an online game, “Time Out”, developed by Contest2Win.com where you are taught to save early for your retirement plan. The game has its protagonist, Smart...

  Recently Contests2win.com launched an interactive game called Web Charades.This is supposedly the world’s first dumb charades on video.It is done in association with Logitech,the leading digital...