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WATShow, this week caught up with Jaspreet Bidra, MSN India’s country manager and asked him about the portal’s obsession with Bollywood (some good insights with respect to Content Strategies). We also quizzed him on MSN adCenter. He speaks at great length about advertising models and the overarching philosophy of Digital Advertising as a whole.
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Amar Chitrakatha was the premier comics brand in India. My parents always talked about how they have grown up on Amar Chitra Katha. Though I saw a few copies, I wish I had seen the time when everyone read, owned and exchanged Amar Chitrakatha.
 
Somehow, the guys missed the bus. Earlier, it seemed they missed to [...]