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Dentsu, Connecturf in Digital Ad Venture – Clickstreamers. How Does it Fit in Strategically for Connecturf?

Dentsu Marcomm Pvt. Ltd, - the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.
 
It will be a 51 – 49 JV with Dentsu holding the majority.
 
The agency is keen on propelling the Return on Involvement concept as opposed to ROI. This indicates that India is finally catching up [...]

IAMAI Session IV: The Digital Media – Trends and Reasons Why It’s Likely to Grow (or not)

Mark Read, the Director of Strategy at WPP and the CEO of WPP Digital Delivered the Keynote Address. V. Ramani, the Co Founder of Connecturf also delivered a presentation outlining the various bottlenecks with respect to client – agency relationships online (special emphasis on the Indian Online Space). Kiran Gopinath, the founder and CEO of Ozone media along with Vishnu Mohan [...]