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Which agencies are launching digital arms?
Aegis had already announced that it would be launching Isobar in India and that was part of they reason they strategically invested in Communicate2 (Check out our WATShow with Vvek Bhargava of Communicate2 talking about that deal). Aegis had big plans for Isobar in India right since 2006 when we [...]

After the online banner ads report IAMAI & IMRB have come out with another report this time on the Search Engine Marketing Industry in India. The report covers Search in the Indian Context, search activities, purpose of searching and user opinion on online search. It also covers introduction to search engine marketing and its advantages. [...]

Aegis Media had recently acquired stakes in SEM Firm Communicate2, which would help Aegis to add search engine marketing capability to its media planning arm Carat in the country and launch Isobar as a digital marketing solution for the Indian market. There have been a lot of speculations regarding the nature of the deal and how Isobar could be used in tendem with Carat. So, WATBlog decided to go ahead and get the inside story from the man himself, Mr. Vivek Bhargava, CEO, Commnicate2.

Well its time for stake sale again in the digital marketing space. After Quasar sellout and Webchutney stake sale its time for communicate2 the search engine marketing firm lead by Vivek Bharghava (whom we interviewed on WATBlog last year) to sell a piece of equity for strategic reasons.
 

According to the release the Aegis buyout of [...]

Just got a mail from Gulrez who was till now the Group Head - Paid Search at Communicate2 and had joined communicate2 over a year and half back after he left Webchutney has now turned entrepreneur and launched his own Search Engine Marketing firm Resultrix.
 
Resultrix is currently in what you would call in web terms [...]

Rajiv and Me caught up with Vivek Bhargava, CEO Communicate2, Chairman SEMPO India, and discussed SEM in India, its growth, future
Q)ZenithOptimedia have came up with an advertising expenditure forecast.. that states Online advertising online will increase by 970%. What are your thoughts o the same and how much of this is going to be [...]