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Dentsu, Connecturf in Digital Ad Venture – Clickstreamers. How Does it Fit in Strategically for Connecturf?

Dentsu Marcomm Pvt. Ltd, - the Indian Subsidiary of Japanese Advertising Giant Dentsu has announced a JV with Mumbai Based Connecturf.
 
It will be a 51 – 49 JV with Dentsu holding the majority.
 
The agency is keen on propelling the Return on Involvement concept as opposed to ROI. This indicates that India is finally catching up [...]