While the rate of penetration of smartphones into the global market is mind boggling, it is surprising to know that not many users use them to their full potential. Smartphones today allow users to perform...

The season of festivities and holiday is just two weeks away from now and cyber criminals are on a roll getting ready to attack the Indian cyber crowds and earn some quick bucks. To make the matter worse,...

Saint Nicholas might  be an inspiration to his modern day figure, but he surely is a classical example of generosity towards the poor. He makes a list of children throughout the world, categorizing them...

Read an interesting article in the NY Times a couple of weeks back. It talked about the hurdles advertisers were facing on Social Networking sites… Members of social networks want to spend time with...

It’s the Holiday season and Santa gifted me a little jest, now if you don’t see it in this post blame it on Uncle Clause. Anyway, here’s the WAT top 10 things that digital marketers wish...

How time flies!! This is WAT Team’s second christmas! Last year we had a chirstmas special in which we had embedded a game.   So we will follow our tradition from last year and give you last...