Gone are the days when people used to gift sweets and clothes to their near ones on various occasions or festivals such as a birthday or Diwali. The time now is of virtual gifts. For instance, a young...

Rakhsha Bandhan is an auspicious occasion for all of us in India. Brothers all over the country make sure that they meet their sisters on this day no matter how far they are. As sweet as this is, it can...

We recently wrote about Google launching Music Search and I admit, I added that little cliffhanger about Facebook at the end for kicks. The news was out long before. Facebook will also be tying up with...

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across...

NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa”...