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Gift Music On Facebook – Virtual Gifts Extravaganza
We recently wrote about Google launching Music Search and I admit, I added that little cliffhanger about Facebook at the end for kicks. The news was out long before. Facebook will also be tying up with Lala.com. Now, Facebook users can gift music to each other.
The Music Industry is drowning. Piracy and Digital Media are [...]
Cadbury’s fantastic mobile marketing campaign!
I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one – the [...]
Online Campaign forces Cadbury to relaunch a chocolate bar!
NYT: The power of internet has forced Cadbury’s to relaunch a choclate bar. Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa” groups on Facebook, signed online pettions,posted videos ads on youtube. A video is posted below.
The popular choclate bar was discontinued by Cadbury four years ago [...]