Yatra Acquires Buzzintown.com: What Could Be Yatra’s Strategy?

yatrabuzztown
Yatra.com, an online Travel Services providers has just acquired Buzzintown, a website that provides information on deals and events. Earlier this year, Yatra had secured over 150 Crores & 200 Crores in separate round of funding from various Investment firms including Intel Capital, which, coincidentally has also invested in BuzzInTown. We wonder what could be Yatra’s strategy? In August this...
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