Yatra Acquires Buzzintown.com: What Could Be Yatra’s Strategy?

Yatra.com, an online Travel Services providers has just acquired Buzzintown, a website that provides information on deals and events. Earlier this year, Yatra had secured over 150 Crores & 200 Crores in separate round of funding from various Investment firms including Intel Capital, which, coincidentally has also invested in BuzzInTown.We wonder what could be Yatra’s strategy? In August this...
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