The Concept of Brand Premium in Online Advertising

      Online advertising is an enigmatic subject. The nature of the Internet provides for better targeting of a company, compared to other mediums, except maybe for mobile advertising....
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5 Reasons Why Personalization is the Corner Stone of Social Media Success

Introducing Maneesh Madambath – He’s going to feature regularly on WATBlog. Just have to sit and make an account for him. This is his 1st Post – Welcome to WATBlog Maneesh!   Hey...
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Leveraging Podcasts for Marketing Maximization

Podcasts have received a lot of media hype since their inception but they haven’t quite lived up to their expectations as compared to blogs. According to figures from CNET, a new blog is born 2 times...
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Evolutionary Design – 1 problem will now be solved considering 100 million Solutions

“Well, it was kind of an accident, because plastic is not what I meant to invent. I had just sold photograph paper to Eastman Kodak for 1 million dollars” – that’s what Leo Baekeland, the inventor...
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New Improved Fropper to date less and network more!

Im sure you must have heard of fropper.com expecially if you were a radio listener as they has many radio ads that were targetted at getting the youth to sign up on their site. At that time fropper.com...
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