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Google+ Brand Pages Go Live; Finally A Serious Threat To Facebook?

by | posted: November 9, 2011
Everyone knew this was coming but no one guessed when. Google has finally given green light to businesses to set up profiles on its social network.  So far Google+ has focused on connecting people with...
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Reckitt Benckiser Reaching Out To The Youth With “Turbo Racer”

by | posted: August 22, 2011
Reckitt Benckiser, the world’s largest FMCG producer of household products, has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app. It challenges the gamers’...
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Airtel Names Its New Logo As ‘Wave’

by | posted: May 13, 2011
Telecom service provider Airtel has named its new logo as ‘Wave’. The name was selected through an online contest called Name The Game. Airtel went through an identity change and repositioning...
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Airtel Gets A New Look, Plans To Increase Global Presence

by | posted: November 20, 2010
Indian telecom major Airtel has got a new brand logo and is all set to increase its global presence. The brand which started in India, fifteen years ago, is now present in 19 countries that include India,...
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How Does Your Brand’s Online Resume Read?

by | posted: February 26, 2010
The question brands need to ask today is will their target audience feel like having the brand as part of their team. The team can be their circle of friends, their family, their workplace, anywhere that...
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HR and Marketing Shake Hands and Decide to Merge in the Newly Social and Digital Media

by | posted: November 25, 2009
The more I look the more I feel HR and Marketing will Merge in the Digital Social Media. I first began looking to correlate HR and marketing a good 4 or 5 years back for a human resource management project...
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Brand Positioning Online In The Age Of Consumer Driven Media

by | posted: October 26, 2009
I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea...
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The AXE Wake Up Service is a Perfect Example of Digital Media Engagement

by | posted: May 11, 2009
The numbers speak for themselves. Priya Nair, general manager, deodrants, HUL says that the company was targeting 10 lakh calls by June but within a month of the campaign breaking they have received 27...
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How a Jewellery Store Can Use Social Media to Promote Their Brand

by | posted: March 25, 2009
When it comes to social media it can be broken down into a very simple idea – be part of conversations. The whole premise is that people now have an avenue to talk in masses among masses, and brands...
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A Fall in Online Advertising is Just a Reflection of Economy and not A Call on Online Advertising Itself

by | posted: March 24, 2009
Yesterday I happened to read a guest post on Techcrunch by Eric clemons, a qualified professor in matters of operations and information management. It was also tweeted and bookmarked quite a bit if Tweetbook...
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Digital Takes All in the Afaqs Buzziest Brands of 2009 Report

by | posted: February 21, 2009
Airtel, Facebook, Google, Idea & Nokia formed the top 5 of the buzziest brands of 2009 released by Afaqs.com. And as digital media enthusiasts this is certainly pleasing for a lot of us. 2009 is the...
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YouTube Link Embed Feature Gets an Unexpected Dimension – New Photo Hunt Game

by | posted: February 2, 2009
A YouTube user who goes by the name Copyrighthater has made a series of photo-videos and made an interesting game on the video sharing site. Copyrighthater alias Joe Sabia claims this to be the first interactive...
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The Idea of Sequential Advertising – Moving Beyond the Context

by | posted: January 30, 2009
The growth of contextual advertising online was a major landmark in the growth of the Internet itself. It to my mind democratized the web like no other, giving opportunity for the smallest of web publishers,...
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Why an Economic Downturn Might Just be the Perfect Time to Initiate Brand Focussed Marketing Online

by | posted: January 13, 2009
Enough Internet space has been devoted to the global economic downturn over the past quarter to last an entire year if we sit to read at one stretch. However, we have been fortunate to see that a lot of...
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5 Web 2.0 Tools To Leverage Your Brand Image

by | posted: August 12, 2008
Branding is nothing more than a buzz created by the modern businessmen to promote their brands. Though this was a partial truth the other half is that today there is nothing that your competitors cannot...
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Twitter Mania Or Twitter Maniac?

by | posted: July 25, 2008
    Yesterday seemed to be a doomsday for people in the blogosphere as their favorite messaging system Twitter had encountered with a weird problem. All of a sudden our hard earned followers...
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