Archive for branding innovation
You are browsing the archives of branding innovation.
WATBlog Picks: Top Product and Technology Innovations in 2007
1) The Amazon Kindle: 200 Books, the size of a paperback.
The Good:
Small Size
A Model that looks to earn revenues from the service rather than the product.
Battery Life.
Does not tire the eyes while reading.
The Bad:
Design
Does not read PDF’s
The ‘service’ can be cracked, giving users free alternatives.
2) The RFID Revolution: By tagging items and containers with [...]
Product Innovation – An Overview
Have a look at this Model – It will hopefully provide some clarity (and a Roadmap for Potential Investors)
To Go into the Details of Innovation and the various aspects that i have outlined above, have a look at the other parts of the series on Technological Innovation that i am writing.
Part 1
Part 2
Part 3
Part [...]
Technological Innovation and Leadership – The Guide to Successful Innovations. An Overview of ‘Generic Benefits’
Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and the 8 major generic benefits that they lead to. This will also give you links to relevant topics [...]
Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)
The previous post in this series dealt with:
4) Anticipation
5) Compatibility
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
6) Ease of Use
7) Ease of Trial
8) Observability of Features
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]
Technological Innovation and Leadership – The Guide to Successful Innovations (The 6th of a Many Part Series)
In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:
1) Customization/ Personalization
2) Convenience
3) Participation
4) Anticipation (intuition)
5) Compatibility
6) Easy trials
7) Easy use
8) Benefits that can be learnt while being seen
Today I am going to attempt to give some justice to [...]
Technological Innovation and Leadership – The Guide to Successful Innovations (The 4th of a Many Part Series)
In the previous part we raised the Shakespearean question – to Brand or Not to Brand?
Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators and Brand Managers from meeting the same fate as our dear friend Hamlet.
The 1st Criteria – is it a significant advance?
The innovation should [...]
Technological Innovation and Leadership – The Guide to Successful Innovations (The 3rd of a Many Part Series)
Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).
Today I am going to try and give you a closer look at Innovation and whether it should be branded. I will possibly try and outline where innovations [...]