1) The Amazon Kindle: 200 Books, the size of a paperback.   The Good:   Small Size A Model that looks to earn revenues from the service rather than the product. Battery Life. Does not tire the...

      Have a look at this Model – It will hopefully provide some clarity (and a Roadmap for Potential Investors)     To Go into the Details of Innovation and the various aspects that i have...

Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and...

The previous post in this series dealt with:         4) Anticipation       5) Compatibility     Today I’m going to round up this part of the series (don’t worry there’s a lot more...

  In my previous post I wrote about ‘Freedom of Choice’, ‘Cost Miniaturization’, and ‘Help’ and how they are the essential generic benefits that manifest in the form of:     1)   ...

In the previous part we raised the Shakespearean question – to Brand or Not to Brand?     Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators...

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).     Today I am going...