We feel the need to belong, to form a part of a group who make us feel wanted, and loved and understood. And what better place to do that than the Internet? We’re not suggesting you stop going out more...

Indian telecom major Airtel has got a new brand logo and is all set to increase its global presence. The brand which started in India, fifteen years ago, is now present in 19 countries that include India,...

I landed up on a blog post about advertising and communications, about how they are different from one another and their overall impact on brand positioning. In essence the post revolved around the idea...