I swear on the digital gods that I intended no pun with the title of the post. News has it that BPL Mobile as a brand has ceased to exist and will now be known as Loop mobile. The reason is to build a better brand image among the youth. “‘Get in the Loop’ was our way of refreshing the brand to make it contemporary for the youth,” says Arif Ali, head, brand and communications, Loop Mobile. “As...

Telecom players seem to be waking up to the power of local search so both Airtel and BPL seem to have launched local search products that their large subscriber base can use. While BPL Mobile has launched the local search service only in Mumbai, Airtel with its tie up with AskLaila has launched the service across 6 cities i.e. Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Bangalore. The point to note...

Well you read it right! The title is true.. An innovative marketing exercise by BPL Mobile plans to do just that. BPL Mobile had launched an offline campaign ’get in the loop’ a couple of months back which is a part of its rebranding exercise. Now BPL Mobile seems to have extended this offline campaign online by asking users to upload that group pics on the site www.getintheloop.in  and the...

Well yesterday I did a post on the Future of Online Movie Downloads and did think of the concept of movies being served via the mobile and whether this could be healthy source of revenue for content providers – well as if on cue, Shemaroo (A film entertainment and animation company) has come up with a plan to broadcast 15-minute Bollywood movies on the mobile. No not a series of 15 minute episodes!...