“Kambakkht Ishq” starts Digital Movie Promotion with Hungama Digital Pvt Ltd.

by | posted: July 3, 2009
The recent tiff between producers and multiplexes had prevented the release of several movies for the last few months. Now, to offset the delay, several movies are releasing at the same time with promoters...
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Digital Media – A Key Medium For Movie Marketing?

by | posted: March 5, 2009
Yesterday BC Webwise a digital agency announced that it had launched an exclusive arm for movie marketing on the digital media space. Now this made me wonder as to whether soon digital would be the key...
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Exclusive: Percept Knorigin takes on Bollywoodhungama with Cinecurry.com

by | posted: December 26, 2008
You are reading it here first: Percept knorigin the digital agency arm of Percept group which also runs an ad network adchakra has ventured into the online entertainment content business by launching Cinecurry.com....
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Zoom and YouTube Join Hands – Begins a Bollywood Talent Hunt Competition Online

by | posted: September 23, 2008
Zoom, the Lifestyle and entertainment channel of Times Group, has announced a tie up with YouTube to provide an online platform for its newly launched reality Bollywood talent hunt show.  Zoom has created...
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Mukta Arts Forays Into Mobile Content, Acquires Coruscant Tec

by | posted: September 23, 2008
Mukta Arts, the film production and company owned by veteran film producer-director Subhash Ghai, is foraying into digital content production and distribution, reports Afaqs. The company has acquired...
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2008 The Webrising: Aamir Khan Leads the Bolly Brigade with Internet Only Promotion for Ghajini

by | posted: September 8, 2008
The way Aamir Khan has been using the web recently for kicking things up a notch, is to my mind phenomenal. And now we hear that he is planning an Internet only promotion for his latest flick Ghajini....
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Zee Launches SpiceZee.com – A Bollywood News Site

by | posted: June 21, 2008
The success of ZoomTV.in seems to have inspired one and all.. So if it was BAG films earlier which launched an entertainment portal E24bollywood.com its now the turn of Zee to launch its own bollywood...
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Karan Johar To Launch Blog

by | posted: June 19, 2008
After Mr. Bachchan, Aamir Khan and Ram Gopal Varma, the latest to join the blogosphere from the Bollywood world is ace producer-director Karan Johar. According to reports, Karan Johar’s...
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Exclusive WATShow with Jaspreet Bindra, Country Manager, MSN India on Bollywood Centric Content and MSN adCenter

by | posted: May 15, 2008
WATShow, this week caught up with Jaspreet Bidra, MSN India’s country manager and asked him about the portal’s obsession with Bollywood (some good insights with respect to Content Strategies). We also...
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Aamir Khan Uses Blog to Propell Nephew Imran Khan

by | posted: May 5, 2008
Aamir Khan on a recent post on his blog decided to direct attention to his nephew Imran Khan and his upcoming production Jaane Tu. “This will be the first film of my nephew Imran, I think I’ll post...
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Big B uses Blog on BigAdda to Bite Back at Ramadoss

by | posted: May 5, 2008
A few weeks back we announced the launch of the Big B Blog on BigAdda and rubbished it as a marketing stunt for the movie Bhootnath. Last week however we noted that the blog is being updated frequently...
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Bollywood Rising : New Media in New Films

by | posted: March 31, 2008
  The Indian film industry is going some major changes. Of late corporate money as started flowing in. The era of bound-scripts has dawned and the films are looking at the Internet as a medium to advertise....
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BAG Films Launches Entertainment Portal To Back Its Channel!

by | posted: March 31, 2008
I think the combination of Television + Web works wonders as Television brings in the eyeballs and web creates the engagement and longterm subscribers. Also its a good combination because it combines broadcasting...
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2DMovie.com to Acquire Film Titles

by | posted: January 24, 2008
  2DMovie.com is an online movie-serving platform for regional cinema. It has Malyalam titles. 2DMovie.com has announced that it will acquire additional movie titles for Rs. 50 lakhs.   Pradeep...
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Can blogging land you a celebrity status?

by | posted: January 15, 2008
You might have heard the adage, “The pen is mightier than the sword…”     In this era, blog has replaced the former one. Many famous personalities take it as a leisure activity, but it...
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Mobile Content Goes a Step Up (Some Recommendations on how it can go Higher)

by | posted: December 10, 2007
We recently wrote about Mobi Worx Pvt. Ltd, a mobile content specialist that plans to provide users with free Value Added Services by showing them ads before providing the services.     In that...
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