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The recent tiff between producers and multiplexes had prevented the release of several movies for the last few months. Now, to offset the delay, several movies are releasing at the same time with promoters doing everything they can to catch the limelight. Today much awaited movie “Kambakkht Ishq” will release. What is interesting to note [...]

Yesterday BC Webwise a digital agency announced that it had launched an exclusive arm for movie marketing on the digital media space. Now this made me wonder as to whether soon digital would be the key medium for buzz creation for movies going forward? There are many signs indication that it could be so..
Rise of [...]

You are reading it here first: Percept knorigin the digital agency arm of Percept group which also runs an ad network adchakra has ventured into the online entertainment content business by launching Cinecurry.com. There has been no official release on this portal though Percept’s latest movie Jumbo is hosted on the portal. We figured it [...]

Zoom has created a branded channel on YouTube for its bollywood based reality TV show Idea Bollywood Club. To participate, all people need to do is film their talent and upload a maximum 10 minute video to the page for Idea Bollywood Club at http://www.youtube.com/bollywoodclub on YouTube. The idea of the show itself is to provide a platform for artistes to find exposure for their talents.

Mukta Arts, the film production and company owned by veteran film producer-director Subhash Ghai, is foraying into digital content production and distribution, reports Afaqs. The company has acquired a 51 per cent stake in Coruscant Tec, which will help it distribute and deliver content to the mobile devices.
On this, Subhash Ghai, Chairman, Mukta Arts, says,
“The [...]

The way Aamir Khan has been using the web recently for kicking things up a notch, is to my mind phenomenal. And now we hear that he is planning an Internet only promotion for his latest flick Ghajini. Internet only did I say? Yep, or the better way to put it, no television promos for this one baby.

The success of ZoomTV.in seems to have inspired one and all.. So if it was BAG films earlier which launched an entertainment portal E24bollywood.com its now the turn of Zee to launch its own bollywood news portal. This ones called Spicezee.com.

After Mr. Bachchan, Aamir Khan and Ram Gopal Varma, the latest to join the blogosphere from the Bollywood world is ace producer-director Karan Johar. According to reports, Karan Johar’s first blog entry will be up today, on ‘www.mynameiskaran.com’

WATShow, this week caught up with Jaspreet Bidra, MSN India’s country manager and asked him about the portal’s obsession with Bollywood (some good insights with respect to Content Strategies). We also quizzed him on MSN adCenter. He speaks at great length about advertising models and the overarching philosophy of Digital Advertising as a whole.
  
 
Thats it [...]

Aamir Khan on a recent post on his blog decided to direct attention to his nephew Imran Khan and his upcoming production Jaane Tu. “This will be the first film of my nephew Imran, I think I’ll post a photo of him. Tell me what you think of the promo, and him” he writes.
 
 
Aamir Khan is [...]

A few weeks back we announced the launch of the Big B Blog on BigAdda and rubbished it as a marketing stunt for the movie Bhootnath. Last week however we noted that the blog is being updated frequently often giving readers a peek into the superstar’s life.
 
 
A recent post by ‘The Big B’ on the blog lashes out at Mr. [...]

In the United States, the majority of the revenue that a film rakes in is through channels other than the box office. So, DVD sales, merchandise, licensing, selling of rights and digital properties (ringtones etc.) forms the major chunk of the money that Hollywood earns.

India, predominantly, has always been a box-office dominated market. With the multiplex boom, came a different kind of cinema that did not require mammoth budget and popular themes. Now, even the ringtones of the songs are pretty poplar among Indians. Wallpapers of stars, movies, song downloads and ringtones downloads are now increasingly becoming an alternative revenue sources for the industry.

The combination of Television + Web works wonders as Television brings in the eyeballs and web creates the engagement and longterm subscribers. Also its a good combination because it combines broadcasting i.e. TV with narrowcasting i.e. the web. So taking the same route BAG Films & Media Ltd which had recently launched a Bollywood focused entertainment channel called E24 has now backed it up with an online portal called E24Bollywood.com.

 
2DMovie.com is an online movie-serving platform for regional cinema. It has Malyalam titles. 2DMovie.com has announced that it will acquire additional movie titles for Rs. 50 lakhs.
 
Pradeep Nair, from the creative team of 2DMovie.com, said.
 
“The investment would go up as the demand increases,”
The portal works as a platform for the Indian cinema and allows [...]

You might have heard the adage,
“The pen is mightier than the sword…”
 
 
In this era, blog has replaced the former one. Many famous personalities take it as a leisure activity, but it has brought fame to India-born Om Malik, who has been listed as one of the global web celebrities by Forbes. He has been [...]