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Bluetooth 3.0 To Revolutionize Bluetooth Advertising

Bluetooth 3.0 To Revolutionize Bluetooth Advertising

Now you can transfer an entire music album or an entire DVD from your PC to your phone in seconds wirelessly, yes Bluetooth Special Interest group is all set to announce Bluetooth 3.0 specification on April 21, though there are no details of the bluetooth 3.0 ready devices, rumors are that the Bluetooth SIG will [...]

Viral Marketing by Royal Challengers, Using Mobile Bluetooth

It seems Royal Challengers are taking a leaf out of the viral marketeers worldwide. Narasimha Suresh, founder & CEO of TeliBrahma, presented a case study on creating hype & engagement among the people for Royal Challengers, using Bluetooth. The basic idea behind it was to distribute sponsored content among the visitors of an IT Park in Bengaluru. This helped them to spread awareness and also allowed people to talk about the team.

Indian Mobile Marketing Trends For 2008!

There were times when we dream’t of getting a Mobile phone for our self and we wondered how a cell phone could have a camera some four years ago. Times have changed drastically for the average mobile user and the Indian Mobile user base is growing considerably each day.
 
Today, mobiles carry those funky features such [...]

Smishing Hits Mobile Users

When you might have just thought my mobile phone is much safer than pc which is very often attacked by viruses, this may make you think twice. After PC the hacker’s new playground has been mobile phones for some time.
 
 
India being an emerging market for mobile industry, services like sms has become very popular among [...]

Weekend News.

Hi to all Our Readers, as tomorrow the entire team of WATBlog will be attending the  Blog camp Pune (bloggers meet) we would be blogging LIVE from the venue.
HUNGAMA Wins  at the Meffy
We had recently blogged about hungama mobile being nominated in two award categories – Best content  for its Kingfisher Mobile Calender and Best Marketing [...]