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The Art Of Blogging: A Serious Online Marketing Tool?

by | posted: November 30, 2011
When you think of a blogger, what first comes to your mind? Is it a teenager writing angst filled poems on their multicolored page? Is it of a computer whiz unraveling the newest Software Development Kit?...
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r.i.p.

Facebook, Twitter Overshadow Blogs: But Can Blogs Be Replaced Altogether?

by | posted: November 17, 2011
Trends in the online world have a tendency to radically change over time. What was once thought to be a much needed form of expressing yourself online, has been replaced by an even more innate desire to...
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The State of Social Media in India

by | posted: August 16, 2011
Lets begin with a small but relevant data; India had only 25,000 Internet users back in 1998. Yes, its true. It is difficult to believe the data today keeping in mind the growth India has achieved in the...
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Samsung Looking To Engage Blogger Community In India

by | posted: August 11, 2011
For any gadget, brand influencers form a key audience as they spread the word to consumers. Among such influencers, the blogging community is a early adopter of gadget. Samsung has now decided that the...
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Facebook And Twitter May Come Under SEBI Scanner For Market Probe

by | posted: December 14, 2010
While Dalal Street is not particularly well known as a technology early adopter, where there is money involved, people are bound to find new ways to do things. Admittedly usage Facebook, Twitter and Blogs...
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Saturday Startup Review I: BlogAdda – Where Indian Blogs Hangout!

by | posted: September 12, 2009
This is part of an ongoing startup review series supported by our sponsors Sun Startup Essentials. Startup: Blogadda.com There are always people who ask me how many bloggers are there in India? And...
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Google Likes It Bi(n)g: Increases Search Box Size, Creates More News and Blog Posts To Crawl

by | posted: September 10, 2009
Last night I changed a the height of a content box in one of our websites and even added a new page but nobody noticed. Google’s Marissa Mayer who is the VP for Search Products & User Experience...
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FM Stations Get Social Media Savvy – What’s Next?

by | posted: July 30, 2009
Every traditional media platform is logging onto the internet for something that no other medium of communication can provide; interactivity between users. Social Media is being used to completely change...
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GigaOm Launches Subscription Based Research Website – GigaOM Pro

by | posted: May 28, 2009
As the web extended beyond being a virtual newspaper, the idea of revenue streams beyond advertising had already taken shape. However, while advertising has maintained its position as the chief source...
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White House Goes a Little More Social – Joins Facebook, MySpace and Twitter

by | posted: May 4, 2009
On Friday, Whitehouse.gov, the official website of the President of USA announced the following news. Today the White House is taking steps to expand how the Administration is communicating with the public,...
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5 Web 2.0 Tools To Leverage Your Brand Image

by | posted: August 12, 2008
Branding is nothing more than a buzz created by the modern businessmen to promote their brands. Though this was a partial truth the other half is that today there is nothing that your competitors cannot...
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Malicious Websites on the Rise, Google’s Blogger the Top Target

by | posted: July 24, 2008
    How secure are you when you browse the internet from your computer? How secure is your financial data? Do you check what page you are going to visit? How safe is the page that you have just...
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(Online) Buzz = Box Office (Boom)?

by | posted: March 14, 2008
      Nielsen PreView, a Nielsen service has presented its latest research reports about the US Box Office. The report says that the more the buzz generated by a film online, the more is...
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Startup Update : CritiCat, BlogBard and Remindo

by | posted: February 26, 2008
Criticat   I first came to know about CritiCat when I stumbled upon Shweta Gupta’s blog. She had detailed her journey from being an employee at Yahoo to being the founder of CritiCat. I had a quick...
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Ibibo Ropes In VJ Sophie As Blogger! – Ties Up With MTV For ISuperstar TV Show!

by | posted: February 20, 2008
Ibibo which was recently in the news for roping in Ravi Shastri for a cricket blog has been pumping in marketing dollars as if their pockets are never ending. We wrote about how Ibibo was sponsoring movies...
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Travelguru To TAP The Long Tail Of Blogs & Websites Through An Affiliate Program

by | posted: January 30, 2008
  Sometime back Travelguru had gone for shopping and bought desiya.com. This deal helped travelguru to build a strong base in UK. Google’s partnership with HolidayIQ simplified the search...
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