Going Beyond the Blog: 5 Powerful WordPress Plugins

by | posted: February 13, 2009
I am one among the breed who think that every website should have some WordPress love. I have seen the WPs ability to move beyond just a blog platform to quite a capable content management system. Now...
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An Introduction to Expression Engine – Content Management System

by | posted: January 27, 2009
We have featured updates and views on various publishing platforms online over a period of time. Publishing of course referring to the whole concept of setting up a content driven website. One such platform...
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Social Media is the Backbone of a Successful Integrated Marketing Campaign Online

by | posted: January 26, 2009
As a medium the web provides multiple channels of promotion and marketing. Each of the internal channels seem capable of catering to different marketing goals and also seem to require individual attention...
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Obama Brings Change to WhiteHouse.gov – Starts a Blog

by | posted: January 21, 2009
Barack Obama and his rise through the ranks first as a presidential nominee and thereafter as the President Elect of USA is also fit to be an Internet marketing case study among many other historic things....
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Shilpa Shetty Launches Shilpa Channel – A Blog On Her Official Website

by | posted: December 24, 2008
Shilpa Shetty seems to be going the Aamir Khan way as far as digital savviness is concerned. She had recently launched her own website and also was in the news for her Yoga training videos being available...
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Motion: Movable Type Moves Ahead With a Micro Blogging Application

by | posted: December 16, 2008
A good couple of months back, I had written about Movable Type’s latest blog script version and about how it can redefine digital publishing. This was so because MT had gone social with MT Pro and...
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The WATBlog List of Top Social Media Platforms to Roll Out Your Web 2.0 Plans

by | posted: August 27, 2008
As an initiative to build on WATblog as a resource center for anyone involved in digital media and new media marketing, we present an almost complete list of all the platforms available for your social...
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The Social Age of Blogging: Movable Type Pro Launches with Social Networking Features

by | posted: August 15, 2008
I have used Movable Type and I must admit I am not their biggest fan. However, I have always given it to them for having pioneered the open source blogging systems, I sort of have a job because of that....
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A Few Reasons For Companies To Maintain Blogs

by | posted: June 26, 2008
Everyone has been talking about blogging, these days. Almost everyone you ask, has been blogging or at least thinking about it for a while. But what puzzles you the most is the million dollar question,...
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Karan Johar To Launch Blog

by | posted: June 19, 2008
After Mr. Bachchan, Aamir Khan and Ram Gopal Varma, the latest to join the blogosphere from the Bollywood world is ace producer-director Karan Johar. According to reports, Karan Johar’s...
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Dhoni Teaches 6 Steps to a Successful Corporate Blog

by | posted: June 18, 2008
The ethos of corporate communication has a forbearance on their approach to using any media, generally if not always. This means that companies often have a way of interacting with any communication medium...
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Blog Prasad Yadav: Lalu Joins the Celeb Blogwagon

by | posted: June 12, 2008
While we were busy talking about mobile apps and browsers and startups and what not, Laloo Prasad Yadav quietly joined the blogosphere on May 30th (well not so quietly after all). Another Marketing Bait So...
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A Brief Introduction to Blogging

by | posted: May 28, 2008
A Few Days Back I Wrote a ‘Brief Introduction to Blogging’. This is in Beta Stage and is supposed to go out to a couple of Media Students (freshers). I’ve tried not to make it too ‘technical’....
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Indian Women in Avataar of Regional Blogger

by | posted: February 7, 2008
  Indian women is no more glued to just “Kyunki Saas Bhi…” and daily soap gossips. Now, she participates in all activities from education to politics, media, art & culture to...
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Can blogging land you a celebrity status?

by | posted: January 15, 2008
You might have heard the adage, “The pen is mightier than the sword…”     In this era, blog has replaced the former one. Many famous personalities take it as a leisure activity, but it...
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WATShow Episode 9 – Exclusive Interview with Esther Dyson Chairperson Edventure Holdings on Social Communities

by | posted: January 14, 2008
WATShow caught up with Esther Dyson of Edventure Holdings (A Company that  specializes in analyzing the impact of emerging technologies and markets on economies and societies) at the IAMAI Digital Summit...
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