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Obama Brings Change to WhiteHouse.gov - Starts a Blog

Obama Brings Change to WhiteHouse.gov – Starts a Blog

Barack Obama and his rise through the ranks first as a presidential nominee and thereafter as the President Elect of USA is also fit to be an Internet marketing case study among many other historic things. And now as President of America he has bought his call of change in to the White House website – WhiteHouse.gov, by starting a blog on the famed pesidential website.

Shilpa Shetty Launches Shilpa Channel - A Blog On Her Official Website

Shilpa Shetty Launches Shilpa Channel – A Blog On Her Official Website

Shilpa Shetty seems to be going the Aamir Khan way as far as digital savviness is concerned. She had recently launched her own website and also was in the news for her Yoga training videos being available on mobile phones as well. But not it seems she wants to build a direct connect with her [...]

Motion: Movable Type Moves Ahead With a Micro Blogging Application

Motion: Movable Type Moves Ahead With a Micro Blogging Application

A good couple of months back, I had written about Movable Type’s latest blog script version and about how it can redefine digital publishing. This was so because MT had gone social with MT Pro and made the whole idea of community building simple for publishers. They have no gone a step ahead and launched in Beta – Motion, a microblogging and social application.

The WATBlog List of Top Social Media Platforms to Roll Out Your Web 2.0 Plans

The WATBlog List of Top Social Media Platforms to Roll Out Your Web 2.0 Plans

As an initiative to build on WATblog as a resource center for anyone involved in digital media and new media marketing, we present an almost complete list of all the platforms available for your social media plans. This post aims to provide you a place to start of with in terms of the back end of your web 2.0 plans. So if you are surprisingly late to get on the neo web bandwagon and build a web home that leverages on the wisdom of the crowd funda, this post is for you

The Social Age of Blogging: Movable Type Pro Launches with Social Networking Features

The Social Age of Blogging: Movable Type Pro Launches with Social Networking Features

Much like the early part of this decade MT has come up with the direction for blogging platforms to move ahead. Yesterday the MT blog announced the launch of Movable Type 4.2 and Movable Type Pro. While ver. 4.2 claims to have cured MT’s chronic slowness and offers easier customization it the Pro that really means some serious business.

A Few Reasons For Companies To Maintain Blogs

Everyone has been talking about blogging, these days. Almost everyone you ask, has been blogging or at least thinking about it for a while. But what puzzles you the most is the million dollar question, why should any organization require a blog? Well, I tried to answer the same with a few points [...]

Karan Johar To Launch Blog

After Mr. Bachchan, Aamir Khan and Ram Gopal Varma, the latest to join the blogosphere from the Bollywood world is ace producer-director Karan Johar. According to reports, Karan Johar’s first blog entry will be up today, on ‘www.mynameiskaran.com’

Dhoni Teaches 6 Steps to a Successful Corporate Blog

Blogging takes corporate communication to a whole new level, and at the cost of a corny comparison it works on the same lines as our new Indian captain and the dynamism he brings in to the team. In fact the more I think of it, the more the fit seems perfect, so without further adieu I will let Dhoni teach you how to run a successful corporate blog, and true to his style it is a sixer.

Blog Prasad Yadav: Lalu Joins the Celeb Blogwagon

While we were busy talking about mobile apps and browsers and startups and what not, Laloo Prasad Yadav quietly joined the blogosphere on May 30th (well not so quietly after all). So basically, our dear railway minister is blogging at myPopCorn.com as its celebrity blogger.

A Brief Introduction to Blogging

A Few Days Back I Wrote a ‘Brief Introduction to Blogging’. This is in Beta Stage and is supposed to go out to a couple of Media Students (freshers). I’ve tried not to make it too ‘technical’. Need to send this out soon so your additions would be invaluable.
 
If you’re one of those 35 [...]

Indian Women in Avataar of Regional Blogger

 
Indian women is no more glued to just “Kyunki Saas Bhi…” and daily soap gossips. Now, she participates in all activities from education to politics, media, art & culture to service sectors and Science and Technology. She has replaced Idiot Box with Computer, TV-remote with mouse and chakki-belan with Keyboard and has entered into the [...]

Can blogging land you a celebrity status?

You might have heard the adage,
“The pen is mightier than the sword…”
 
 
In this era, blog has replaced the former one. Many famous personalities take it as a leisure activity, but it has brought fame to India-born Om Malik, who has been listed as one of the global web celebrities by Forbes. He has been [...]

WATShow Episode 9 – Exclusive Interview with Esther Dyson Chairperson Edventure Holdings on Social Communities

WATShow caught up with Esther Dyson of Edventure Holdings (A Company that  specializes in analyzing the impact of emerging technologies and markets on economies and societies) at the IAMAI Digital Summit in Delhi and asked her the following questions:
How will advertisers target consumers in a relevant Fashion?
How can Mass advertisers talk to audiences in a [...]

Optimised For Attention: SEO Demystified

Everyone is aware of the potential the internet space holds. Today setting up a blog or a site is no longer a big deal but all the pain lies in optimizing your site/blog for a better Google Page Rank, Alexa Ranking and even getting listed at higher levels in top search engines. In case if [...]

Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)

The previous post in this series dealt with:
 
      4) Anticipation
      5) Compatibility
 
 
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
 
6)    Ease of Use
7)    Ease of Trial
8)    Observability of Features
 
 
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]