Well in olden days it would have been taking a ‘leaf’ out of someone’s ‘book’ but I guess with times even phrases need to change   So its also the time for Bollywood to...

Bollywood is fast turning into Bloggywood with every big actor looking to blog whether it is to take a dig at other actors or supposedly connect with fans or whether it is to promote one’s upcoming...

Not too long ago Mentos had launched a campaign through an interactive site mentoshelpline.com. If you have been a regular watblog reader since the last 6-8 months or so then you would have surely read...

Hello dear readers.. WATBlog is pleased to announce that we are growing! And we need your help in growing bigger. WATBlog and WATConsult (Our Web 2.0 strategy consulting firm) is on a hiring spree. So...

The advent of Web 2.0 has brought with it a host of unique and innovative marketing possibilities. In fact various companies have sprouted up catering to this niche of Buzz Marketing, Social Media Optimization,...

What is Viral Marketing? People sometimes ask me, what it is that I’ve learned from 3 years of pursuing Biotechnology – and it’s ‘Viral Marketing’ I reply! (Bad joke. I know!) ...

“The first review of our latest Pulsar was on our table within three hours of its launch in Chennai thanks to bloggers,” Bajaj Auto VP (marketing-two wheelers) S Sridhar told ET Being an avid...

Well Reebok are the latest to join the online bandwagon of Cricket oriented marketing. Well I do wish that this at least inspires India to a better performance later today when they face Sri Lanka in an...