Netcore Sent 60 Crore SMSes For BJP During Elections! – Did Intrusive Marketing Hurt BJP?

We were attending IAMAI’s Digital convergence event at Welingkars on Saturday and Abhijit Saxena CEO of Netcore stated a statistic which baffled us. He stated that they had partnered with BJP during...
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BJP Promises Internet/Tech Enabled Future To Garner Voters Support

Well the Lok Sabha Polls are nearing and the time for politician promises and rally for support have started. One interesting move by BJP which is probably running the most web/social media oriented campaign...
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Political Party LOKSATTA launches an Orkut Application

Political Parties are finally waking up to concept of Social Media and the Web. Its not just Advani (BJP) or the Congress but AP based Loksatta are the latest ones to jump on the Social Media bandwagon...
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Social Media In Politics: Congress To Take On BJP’s Online Strategy

As most people know BJP was going pretty aggressive with its online campaign for the upcoming elections and also positioning its Prime Minister Candidate Mr.L.K Advani as the next Prime minister through...
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Advani Does An Obama – Leveraging Online Media For Political Success

It seems copying the west is a trend that works across segments as far as India is concerned. So whether its bollywood or politics India seems to be taking a leaf out of strategies played out by the western...
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WATRoundup – WAT’s 5 Best Posts of the Week – June, 9 – 15. Also Birthday Wishes For The Week!

 Today, WATBlog comes up with a new section, “WATRoundup“, a weekly feature of best 5 posts that had been posted on WATBlog and has been most voted as the best mix of entertainment, education,...
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From ’Hindutva’ to Technology, BJP surely has come a long way!

    Now this will come as major blow to the skeptics of Indian political parties. The most controversial party of India  – the BJP [remember the Babri-Masjid & post-Godhra riots?]...
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