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Wafers 2.0? Lays and Bingo fight it out online. Missing the bigger picture

BingeOnBingo and Lays’ WhatsTheProgram both were launched around April this year. The main aim of both – To target and engage the youth online.
So what is BingeOnBingo about?The sites been designed by O&M Bangalore. They’ve looked at creating a virtual campus for the youth to chill.
The bright point in my walk down the campus was [...]