Updated: Reliance Entertainment’s BigAdda.com Shuts Down Social Networking Site – To Focus On ECommerce

You are reading it here first: So finally some sense is being knocked into the Indian Social Networking players. While ibibo continues to spend money on TV ads trying to lure the users for social games. Bigadda.com which is a reliance funded social networking site has called it quits with social networking atleast. They will be focusing on ecommerce in their new daily deals avatar. This is the email...
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Web Reality Shows – Next Buzz In Cyberspace

After social networking and online gaming, web reality shows is the next growing trend among the youth. The fickle minded youth is now attracted towards web reality shows, instead of TV reality shows. On TV – there are so many reality shows for almost everything; be it dancing, singing, comedy etc. Now producers are looking torward web as another platform to generate good revenues. Many companies...
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Harbhajan Singh Blogs On BigAdda – Celebrity Blogging The Future Of Bigadda?

BigAdda made a huge splash when it roped in Big B to blog on its platform. Since then it has roped in several small and big celebrities from different fields to blog on BigAdda. Now it seems with IPL on the rise bringing a cricketer on board was imperative and hence comes Harbhajan Singh (who is part of Mumbai Indians at the IPL) who will be blogging on the BigAdda platform.Harbhajan Singh states,...
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Zoom Audience Network Is Now Times Audience Network – Adds BigAdda As Content Partner

The Times group has rebranded the Zoom | Audience Network which claimed the highest video views recently to The Times | Audience Network which will be the one stop destination for all video content created by the Times group properties. Besides for the times group properties the Times Audience Network would also be adding video content partners and first in line is BigAdda.com.What is this partnership...
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WATBlog Spots: First Look at the BIGMaps Interface Thanks to 13B – The Film

In the summer of 2008, we provided some updates about BIGMaps – the ideology, the team strength and the expected launch date. We also followed it up with the story that talks about the acquisition of Whrrl and how that may catapult BigAdda into the Big League of Mobile Social Networking with the ability to provide location updates, and location based social networking. This went well with the...
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Recap 2008: Social Networking In India

Social Networking which some may term as the big bubble of the web as besides for a few social networks like facebook, myspace and possibly bebo few others have seen that kind of even half that kind of success. The year 2008 was a year of defining one’s USP as far as social networks were concerned. This year the Indian social networks focused on a particular content/community or aspect of social...
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BigAdda Claims 3 Million Users – Says 50% from Tier II & III

BigAdda the social network backed by Reliance ADAG is claiming crossing the 3 million registered users mark within 15 months of its operation. Besides for the number of registered users it is also claiming that more than 50% of its users come from tier-II & III towns like Pune, Nagpur, Chandigarh, Vishakapatnam, Allahabad etc.Though the chunk of the users come from tier 2 and 3 towns they are...
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Jivox MD Naren Nachiappan Tells All about BigAdda Tieup, Revenue Share in Video Ads & Future of Video Advertising

Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.Q) How do you plan to reach out to advertisers for BigAdda? What steps, strategy are you taking? There...
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Mobile Social Networking Rising In India? – Qeep Enters India While RockeTalk Opens Up To Public..

Mobile social networking and how is it different? Mobile social networking is soon becoming a buzz word in India and why not after all India does boast of over 300 million mobile subscribers and social networking is a fad that has moved from Orkut To Facebook but hasn’t died down in India. Infact Indian social networks boast of some really big numbers being added to their database these days....
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Social Networks Bend Towards A Branding Strategy – Will It Rake In The Revenues?

More and more social networks are announcing what I would call a social media branding bouquet of products for advertisers. Advertisers who have got used to using the digital medium as a lead and sometimes even a conversion generating medium are now being approached by leading social networks of India with a branding based model. So Which Networks Are Moving Into Social Media Branding?BigAdda.com...
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