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Social Networking which some may term as the big bubble of the web as besides for a few social networks like facebook, myspace and possibly bebo few others have seen that kind of even half that kind of success. The year 2008 was a year of defining one’s USP as far as social networks were [...]

BigAdda the social network backed by Reliance ADAG is claiming crossing the 3 million registered users mark within 15 months of its operation. Besides for the number of registered users it is also claiming that more than 50% of its users come from tier-II & III towns like Pune, Nagpur, Chandigarh, Vishakapatnam, Allahabad etc.

Though the [...]

Recently BigAdda tied up with Jivox a video advertising platform to both power and monetize its videos. And as promised we got in touch with Jivox Managing Director Naren Nachiappan to know more on the strategy behind the tie ups, the revenue shares and on the future of online video advertising in India.

Q) How do [...]

Mobile social networking and how is it different?
Mobile social networking is soon becoming a buzz word in India and why not after all India does boast of over 300 million mobile subscribers and social networking is a fad that has moved from Orkut To Facebook but hasn’t died down in India. Infact Indian social networks [...]

More and more social networks are announcing what I would call a social media branding bouquet of products for advertisers. Advertisers who have got used to using the digital medium as a lead and sometimes even a conversion generating medium are now being approached by leading social networks of India with a branding based model.
So [...]

Well shifting jobs seems to be the order of the day in the digital space. And there are two more people who seem to have quit their earlier jobs to find a new one. What’s heartening though is people are shifting from the TV medium to Online with their career moves.
So here are the Industry [...]

ADAG’s BigAdda has reportedly set targets to the tune of $4-5 Million US in revenue in the next 12 months. “We have projected to have a revenue of US $ 4-5 mn within next 12 months and majority of it will be coming from advertisements,” BigAdda.com COO Shivanandan Pare.

Update: Afaqs has reported today that Bigadda is reportedly spending over 4 crores in popularising the mobile version of its site. Well I caught some ads on tv as well guess Reliance ADAG has pots of money..
Original Post: BigAdda the social network backed by Reliance ADAG which has already spent crores of rupees [...]

Recently Tyroo media came out with a report (download report here) in which it stated that branding/virals/communities can be the way Social Networks can be leveraged by Advertisers and even social networks can make some money. Now for branding to happen its important that both brands and socialnetworks come forward. This post attempts at putting forth the social networks point of view on “How Brands Can Leverage Social Networking in India”. We spoke to Kavita Iyer Founder of Minglebox, Siddhartha Roy COO BigAdda and Navin Mittal Business Head Fropper.com on their views.. Read On..

There has been some buzz around Reliance launching Big Maps for a while now. This was reported sometime in November. We have some more information on Big Maps from sources that do not wish to be named.
 
A few facts:
The BigEntertainment team has been working on Big Maps for about 20 months now in the [...]

Aamir Khan on a recent post on his blog decided to direct attention to his nephew Imran Khan and his upcoming production Jaane Tu. “This will be the first film of my nephew Imran, I think I’ll post a photo of him. Tell me what you think of the promo, and him” he writes.
 
 
Aamir Khan is [...]

A few weeks back we announced the launch of the Big B Blog on BigAdda and rubbished it as a marketing stunt for the movie Bhootnath. Last week however we noted that the blog is being updated frequently often giving readers a peek into the superstar’s life.
 
 
A recent post by ‘The Big B’ on the blog lashes out at Mr. [...]

A new trend has been observed on Bigadda.com. A lot of newer members are joining the site from other countries such as Pakistan, Sri Lanka, Philippines, Indonesia, Malaysia, Thailand, Nepal.
 
 
Over the last month it has been observed that a large number of users from the neighboring Asian countries are joining Bigadda and close to 25% are women.
 
 
Bigadda seems to [...]

The Indian Internet space is seeing a proliferation of regional language content websites. This was then followed by Business Standard launching bshindi.com and NDTV launching NDTVKhabar.com - a news portal that is launched in Hindi. We also heard about BigAdda.com following Orkut by adding regional language messaging. But a step ahead Webdunia- a website that offers content in vernacular language. Webdunia relaunched itself in November 2007 with a T.V commercial.

1) What does Reliance Entertainment think of Piracy and plan to combat it? (Given the fact that they own Big Adda and BigFlicks.com)

2) Is there a possibility of syndication/integration of content among separate platforms like BigAdda, BigFlicks and Reliance Communications (Mobile)?

3) Will BigAdda Open Its API in the near future?