Going mobile is becoming the next big thing as we see partnerships after partnerships being formed to reach the huge mobile population of India. In the same vein Reliance Media World Ltd.’s radio division...

Every traditional media platform is logging onto the internet for something that no other medium of communication can provide; interactivity between users. Social Media is being used to completely change...

We had a internal debate at WATBlog yesterday on the kind of posts we should be making.. It ended up being pretty interesting with each of us contributing different point of views. Off late we have been...