BharatMatrimony On A Launch Spree – Where Is The Business Case?

by | posted: January 13, 2009
Bharatmatrimony is being aggressive offlate by launching multiple offshoots of the main matrimony portal. So late december they announced Elitematrimony which is an exclusive portal for the elite and is...
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Recap 2008: Online Matrimony Space

by | posted: December 29, 2008
The year 2008 has been an eventful one for the online matrimony space which is dominated by major players like Shaadi (People Interactive), Bharatmatrimony (consim Info), Simplymarry (Times Group) and...
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Bharatmatrimony In Really Bad Financial State? Starts Downsizing – Fires CMO?

by | posted: December 1, 2008
Update: Due to aggressive comments we have closed comments on this post Ok. The reason for the question mark in the title is because we have been tipped off on a propective downsizing initiative at Bharatmatrimony...
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Matrimony Goes Offline: BharatMatrimony Takes Magazine Route While JeevanSathi Goes Retail

by | posted: November 13, 2008
The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony...
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Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!

by | posted: October 16, 2008
We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced...
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BharatMatrimony Ties Up With Airtel – Consim Info Founder Murugavel Upbeat On Mobile Matrimony

by | posted: September 30, 2008
BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and...
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Matrimony DTH Wars! – Exclusive: BharatMatrimony Tie’s Up With Tata Sky To Launch Actve Matrimony!

by | posted: July 23, 2008
You are reading it first here: Well that was quick! I just got informed by Bharatmatrimony that they too have tied up with Tata Sky and unlike Shaadi.com – Dishtv alliance have already launched the...
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Now Get Married Via DTH? – Shaadi.com Ties Up With Dish Tv

by | posted: July 23, 2008
Well taking the web everywhere seems to be the funda being followed by the big web players. So if earlier it was about opening offline centres now Shaadi.com has set its eyes on the set top box users by...
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Pre-Marital Health/Financial/Criminal CheckUps Future USP’s For Matrimony Sites?

by | posted: May 24, 2008
With aids on the rise and people becoming more open about marriages and relationships a trend of pre-marital checkup is rising. Keeping with the times matrimony sites which recently made a buzz about going...
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Consim Info (Previously BharatMatrimony) To Spend 50 Crores on Advertising

by | posted: April 3, 2008
Internet portals budgets for advertising keep increasing which is quite a direct impact of all the funding they recieve these days. Also its becoming increasingly important for portals to look at offline...
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Consim Info’s IndiaProperty Looks Overseas For Business – Launches Monthly Magazine & Property Show

by | posted: March 31, 2008
Consim Info’s plans to go international were made clear last year with its name change from Bharatmatrimony to Consim Info. I guess its the whole classifieds space of matrimony and especially real...
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Online Matrimony Market Statistics Reveal 12 Million Users!

by | posted: March 20, 2008
A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed...
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SimplyMarry Launches SimplyMarryzine.com – A competitor to ShaadiTimes & MatrimonyXress

by | posted: March 3, 2008
The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming...
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Bride in your catalog

by | posted: November 1, 2007
OK. This morning I blogged about the coming of age of mobile phone applications. Newer applications are coming by the day. And now, by half-a-day. So, a few hours after I wrote about ERP applications...
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‘Regional Language Websites wont work in India!’ Murugavel J – IAMAI Chairman & BharatMatrimony CEO

by | posted: September 4, 2007
In a really long interview to agencyfaqs Murugavel J the Chairman of IAMAI and CEO of BharatMatrimony speaks about the various businesses his company is has ventured into in the online classifieds...
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Cost-Per-Lead: Is it really worth it? (Online Matrimony industry)

by | posted: July 9, 2007
A search for the query ‘Marriage’ @ google.co.in would show the following un-paid results: #1: Marriage – Wikipedia link #2: WebMarriages.com – An international marriage site. And...
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