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The year 2008 has been an eventful one for the online matrimony space which is dominated by major players like Shaadi (People Interactive), Bharatmatrimony (consim Info), Simplymarry (Times Group) and Jeevansathi (Infoedge). The year saw expansion offline and in forms of distribution for matrimony players and by the year end some matrimony players were found [...]

Update: Due to aggressive comments we have closed comments on this post
Ok. The reason for the question mark in the title is because we have been tipped off on a propective downsizing initiative at Bharatmatrimony stating that it is in deep trouble financially. Just 2 hour back we got a mail from a anonymous reader [...]

The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony players foray into both mobile and DTH wasn’t enough now matrimony players are looking to go offline be it offline [...]

We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to [...]

BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and bharatmatrimony’s matrimony services would now be available on Airtel Live the wap portal on all the GPRS enabled handsets using an airtel connection across the country.

Keeping [...]

You are reading it first here: Well that was quick! I just got informed by Bharatmatrimony that they too have tied up with Tata Sky and unlike Shaadi.com - Dishtv alliance have already launched the service on the Tata Sky yesterday itself. So as I write this blog the press conference is being held at chennai.

Its almost ironical that we mentioned in our post covering the shaadi and dishtv (which was done just an hour ago!) tie up that the reaction would come in the form of bharatmatrimony or jeevansaathi tying up with Tata Sky. Talk about hitting the nail on the head!

Well taking the web everywhere seems to be the funda being followed by the big web players. So if earlier it was about opening offline centres now Shaadi.com has set its eyes on the set top box users by tying up with DTH player DishTv to provide Shaadi Active a service that will allow DishTv viewers to browse through matrimonial profiles on their TV Screens!

With aids on the rise and people becoming more open about marriages and relationships a trend of pre-marital checkup is rising. Keeping with the times matrimony sites which recently made a buzz about going 2.0 have now tiedup with health checkup services.
 
As per this article in businessline Bharatmatrimony has tied up with Metropolis Health Services [...]

Internet portals budgets for advertising keep increasing which is quite a direct impact of all the funding they recieve these days. Also its becoming increasingly important for portals to look at offline spend as they are looking at going offline themselves.
 
 So Consim Info which was previously BharatMatrimony has now finalised an agency in Publicis Ambience [...]

Consim Info’s plans to go international were made clear last year with its name change from Bharatmatrimony to Consim Info. I guess its the whole classifieds space of matrimony and especially real estate which seems to be booming from outside of India i.e. the NRI segment. Also incase of property portals real estate developers are [...]

A recent study by JuxtConsult reports 12 million users for Online Matrimony. There are a bunch of players in online matrimony covered in our matrimonial shootout last year. More statistics have been revealed in this report. Here are the statistics:

50% members of marriage portals live in the five metros.
79% of online matrimony surfers are well-qualified.
100 [...]

The matrimony segment has come into focus off late. Simplymarry.com the timesgroup backed matrimony portal has launched Simplymarryzine.com which is a guide for the urban individual looking and dreaming about finding that someone special. According to Mr.Rajat Gandhi, Business Head, SimplyMarry.com “SimplyMarryZine.com is an extension of the SimplyMarry.com concept, and encompasses all aspects of pre [...]

OK. This morning I blogged about the coming of age of mobile phone applications. Newer applications are coming by the day. And now, by half-a-day. So, a few hours after I wrote about ERP applications on Mobile, here is a new one. Marriage. BharatMatrimony has tied up with Nokia to offer its service [...]

In a really long interview to agencyfaqs Murugavel J the Chairman of IAMAI and CEO of BharatMatrimony speaks about the various businesses his company is has ventured into in the online classifieds space right from matrimony, jobs, properties and cars.
When asked about the potential of regional languages given the fact that bharatmatrimony have a tamilmatrimony, a [...]

A search for the query ‘Marriage’ @ google.co.in would show the following un-paid results:
#1: Marriage - Wikipedia link
#2: WebMarriages.com - An international marriage site.
And there’s no Indian Matrimony classifieds site which features in the top 5. Perhaps they are yet to crack the might Google SEO puzzle.
So assuming the user is actually looking at [...]