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MyCupid.in – A New Matrimony Cum Dating Portal – Our Review
Oxigen Services India (known for Oxicash – payment gateway), has launched a new matrimonial and dating site – MyCupid in partnership with World Dating Partners. One more matrimonial portal has joined the wagon with rest of the portals in market like Shaadi.com, BharatMatrimony.com, SimplyMarry.com. Is there a need for one more you might ask?
But before [...]
Recap 2009: Online Matrimony Portals
The year 2009 wasn’t that great for Matrimony portals as well but that still didn’t deter them from starting the year with a bang. So while bharatmatrimony launched video section called Bharatmatrimony.tv, Shaadi on the other hand took matrimony to TV itself with a tie up announcement with Star Plus.
Bharatmatrimony also went on a tie [...]
Shaadi Launches Secure Talk Service to Talk to NRI Grooms
Are you looking for life partner in UK, USA or Canada and fedup with expressing interest on matrimonial sites and wait for days for their replies. Shaadi.com has made this process easier for you and introduced Secure Talk Service which allows you to talk to potential partners on their registered contact no. (without revealing your [...]
Online Matrimony Sites Focusing On Newer Technologies To Increase Revenues
Online match-making is on course to get a makeover. Falling ad revenues, which constitutes a negligible, yet significant portion of the revenues for these websites has forced these companies to have a relook at their strategies and plan for the future.
The primary revenue for most of the online matrimony websites is user subscription. ForShaadi.com, part of People Interactive, [...]
Updated: ConsimInfo Sues Google For Trademark Infringement – Is It A Wise Move?
Update: Consim info CEO, Murugavel Janakiraman in a telephonic conversation notified us that the company has got interim injunction (Order to hold action against defendant) in this trademark infringement case. He has also seconded our thought that the litigation was to stop any such wrong-doing’s in future rather than to extract any big compensation from [...]
Shaadi.com Organizes Pooja For Its 1.5 Crore Members – Online Pooja – A Business Opportunity?
Shaadi.com – India’s renowned matrimonial portal is finding newer ways to attract more users after Star Vivaah Show on Star Plus (though not on-air now). Hence to create a hype Shaadi.com has organized a Special Swayamvaram Mangala Pooja for shaadi.com members at the 3-day Maha Swayamvara Yagam being organized by the 500 year old Sri [...]
Get a bride who looks like Aishwarya Rai!
Matrimony search couldn’t probably get shallower than the Facial Search utility launched by BharatMatrimony.com. They now enable you to find a bride who looks like Aishwarya Rai or Priyanka Chopra!
If this was launched as a fun Social Media application, BharatMatrimony could have really benefited from it. Users could have been made to add the pictures [...]
TieUps Update: Bharatmatrimony – Idea / ACK – Vodafone / Shaadi – Atom / Yatra – IRCTC
Tieups are the need of the hour. The number of tie ups seem to be increasing every week. Also a common trend is the web – mobile tie ups wherein the web companies are tying up with either mobile content companies, payment companies or operators for exposure on mobile.
Here are 4 tieups on similar lines:
Bharatmatrimony [...]
Tie Up Updates: NDTV – Quikr / Bharatmatrimony – Itz
There are atleast 2-3 tie up announcements each week these days. A sign that companies are focusing on core competencies and partnering wherever they can. This week we look at two such tie ups.
NDTV ties up with Quikr for NDTVClassifieds.com
NDTV Convergence and Quikr.com, backed by Matrix Partners India and invested in by eBay Inc., have [...]
BharatMatrimony On A Launch Spree – Where Is The Business Case?
Bharatmatrimony is being aggressive offlate by launching multiple offshoots of the main matrimony portal. So late december they announced Elitematrimony which is an exclusive portal for the elite and is currently in request invitation mode only. The other new launch that BharatMatrimony has done is a matrimony video portal called Bharatmatrimony.tv which hosts videos of [...]
Recap 2008: Online Matrimony Space
The year 2008 has been an eventful one for the online matrimony space which is dominated by major players like Shaadi (People Interactive), Bharatmatrimony (consim Info), Simplymarry (Times Group) and Jeevansathi (Infoedge). The year saw expansion offline and in forms of distribution for matrimony players and by the year end some matrimony players were found [...]
Bharatmatrimony In Really Bad Financial State? Starts Downsizing – Fires CMO?
Update: Due to aggressive comments we have closed comments on this post
Ok. The reason for the question mark in the title is because we have been tipped off on a propective downsizing initiative at Bharatmatrimony stating that it is in deep trouble financially. Just 2 hour back we got a mail from a anonymous reader [...]
Matrimony Goes Offline: BharatMatrimony Takes Magazine Route While JeevanSathi Goes Retail
The first generation of web services like classifieds are constantly looking at multiple touch points to reach the consumer which go way beyond their main source of revenue i.e. the web. So if the matrimony players foray into both mobile and DTH wasn’t enough now matrimony players are looking to go offline be it offline [...]
Matrimony Wars Continue: Shaadi & BharatMatrimony Launch Personalised Services On The Same Day!
We had earlier blogged about how the DTH platform had become a battle platform for the two leading matrimony players shaadi and bharatmatrimony who had tied up with two leading DTH players and announced their tie ups on the same day. I am not sure what’s cooking between Bharatmatrimony and Shaadi but they seem to [...]
BharatMatrimony Ties Up With Airtel – Consim Info Founder Murugavel Upbeat On Mobile Matrimony
BharatMatrimony.com the matrimony portal which claims to have over 12 million registered members announced the launch of matrimony services on Airtel. Airtel has over 77 million mobile subscribers and bharatmatrimony’s matrimony services would now be available on Airtel Live the wap portal on all the GPRS enabled handsets using an airtel connection across the country.
Keeping [...]