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Owing to the immense popularity of the Games, hundreds of conglomerates have been looking forward to make a quick killing during the event. One very notable tie up, in this regard, is between CCTV International Networks Ltd (CCTV.com) and Adobe Systems Inc, in their efforts to deliver the Games’ coverage through the web. Since CCTV.com happens to own the online video rights to the Olympic Games for mainland China and Macau, it promises to deliver the coverages to millions of sports fans in that area through their “Olympic Network TV Station”, a next generation online TV station based on Adobe Flash and Flex technology.