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Last week, at WAT, we had been discussing about behavioral advertising, how online tracking is done, what is the business model that’s followed and the works. It was during this session that we came up with a futuristic model for online advertising, a refined version of today’s behavioral advertising.
 
According to Wikipedia :

“Behavioral targeting uses information [...]

We have seen social ads, contextual ads, and now - if the buzz is correct, Yahoo India will soon be launching a service where banner ads will be behaviorally targeted at users. 
 
 
 
Rammohan Sundaran, National Sales Manager for Performance Accounts at Yahoo India has said that ads can soon be targeted at individuals on the basis of their behaviour on [...]