Nielsen To Launch Internet Measurement Metric For India

The internet has always suffered at the hand of metrics. Metrics which disclosed much more details that made the medium more accountable than other mediums like TV and Print. Also a single metric which...
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Omniture Ties Up With ComScore To Measure Accurate Web Audience Profile

The analysis of web traffic has always been a matter of Grey area. Despite Availability of so many Web analytics it is tough to find demographics and other accurate info regarding the Visitors. Omniture...
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