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@IAMAI 5th Panel: Mobile Marketing: When are we going to walk the talk?

@IAMAI 5th Panel: Mobile Marketing: When are we going to walk the talk?

After session 1,2, 3 and 4 came the last session on mobile marketing. Given than India has over 300 million mobile phones this session should be of prime importance to digital marketer purely because of its reach. This session had some nice insights by the panelists on how to approach mobile marketing.

Rathi  Gangappa National Account [...]